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Overall the course was interesting and informative. Good for getting the first introduction to advertising. There were some moments that I wanted to point out for the members of the staff. As the speakers are not English natives, sometimes it was very hard to understand them, hence many times I had to refer to the transcripts, but some of them were very badly transcribed with many grammar mistakes to the point of distorting the meaning of the sentences. Nonetheless, overall it was a good course. Thank you.

The course was well structured. Theory, examples, case studies and interviews. It is quite excellent, if you are a beginner and trying to understand what exactly is Integrated Marketing Communication is all about. However, the course is a very basic introductory course, and you will need to explore more to get sufficient knowledge to practice the same.

The frameworks provided in this course, however, were quite useful in helping me develop my marketing campaigns for my startup. The same got good response.

This course offers a clear and practical introduction to integrated marketing communications, covering advertising, PR, digital marketing, and sales promotions. It balances theory and real-world examples well, making it easy to understand how different tools work together to build a strong brand message. The lessons are well-organized, and the quizzes help reinforce key concepts. It’s perfect for students, junior marketers, or anyone looking to update their skills. Highly recommended!

Perhaps integrate more multiple choice questions within the instructional videos. There were some already, which I of course noticed, however — I think that driving your customer's engagement within this course will increase retention and completion rates. Deploying more multiple choice questions may help you achieve that. Also, perhaps some different styles of "knowledge testing" aside from multiple choice would make the course feel more value-added.

I think it's an amazing course in terms of information, because it's really complete and it gives you all the bases to understand the communication process in the Marketing Plan. It's a teorical course most of the time, so I 'd only suggest more examples in every topic to make it more dynamic, I mean, there could be more videos or images of ads, but just that. I learned a lot in this course and I definitely recommend it. Thanks a lot!

I would assume more videos in detail to make a better understanding in marketing communication tools. Reading sections can be found by searching by the learner so that is not the part that makes the difference. Nevertheless, I learned and enjoyed a lot during the course. The most fun part is the interviews with the individuals who play key roles in this area. Thank you!

The course work was clear and well organized. Sometimes I did not understand the Edna, the teacher which is fine however sometimes the corresponding transcript indicated that what I heard was correct and that the words she said did not make sense grammatically. Nothing to get hung up on as I received the idea, which is the point.

Actually there is no provision to give 4.7 Therefore I had to click 4!

Very Good Construction and Delivery of the Course

In each module more live examples of Ads, materials downloadble will further enhance

Also will appreciate if, in future if any enhancement, new modules are brought in, you can add it in My Account with Coursera

I liked the course but i was expecting more information on the digital module, since now digital is driving our lives and also the marketing campaigns. It´s not another tool, it should be exactly as the speaker from Sanitas said, an UMBRELLA that guides all the other communications.