Chevron Left
返回到 The Importance of Listening

学生对 Northwestern University 提供的 The Importance of Listening 的评价和反馈

4.7
星
1,644 个评分

课程概述

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

热门审阅

MM

Sep 20, 2017

In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended

AS

Feb 3, 2020

Very well structured, all content covered a lots of sources and analytic tools provided! Very satisfied with the course, the instructor and overall experience.

筛选依据：

151 - The Importance of Listening 的 175 个评论（共 327 个）

创建者 Ekaterina S

•

Jul 4, 2017

very informative with good insights and practical implications

创建者 Vay R

•

Dec 4, 2016

Great course and great tools. I can't wait for the next course

创建者 Alessio S

•

Jun 25, 2017

Great tools and explanation on how to find your target market

创建者 Ewa M

•

Apr 2, 2018

I enjoyed the course and learned many new things. Thank you.

创建者 Rohit K

•

Dec 4, 2017

great tutorials and they also provide high quality tools :)

创建者 Jorge C

•

May 6, 2019

Enjoyed it a lot. Very useful tools and engaging videos.

创建者 Hamdy R M M G

•

Dec 29, 2017

great information and insight to learn i love this Course

创建者 Oriana V R R

•

Oct 29, 2018

Excellent course, it was very fun and helpful to receive

创建者 Cyrus F

•

Jun 28, 2016

great course for getting in the social media influencers

创建者 Harajinder K

•

Apr 26, 2016

Well-presented and interesting case-study with Taco bell

创建者 Eugene T

•

Jan 3, 2016

Great course with insights into Social Media Marketing!

创建者 Zhao R (

•

Oct 27, 2017

Great course! Soooo many useful tools were introduced!

创建者 Yeung T N

•

Apr 20, 2020

Very good experience for me and open my mind and view

创建者 Cristian C D P

•

Jul 4, 2022

This course provide a new form to learn. ¡excellent!

创建者 XIAOWEN L

•

Dec 25, 2016

This part is great, I have learned a lot, thank you!

创建者 Nick D

•

Aug 14, 2020

Great plan, direction and insight to social media.

创建者 Ray B

•

Mar 26, 2017

Take this course! You should maybe take it twice!

创建者 Apichart T

•

Jul 30, 2017

Good Course to know about insight social audience

创建者 Amanda L S

•

Jul 15, 2020

A lot of very useful information in this course.

创建者 samira m

•

Feb 13, 2019

Insightful. Useful application to real business.

创建者 Sergio M

•

Mar 6, 2016

Excellent ! I recommend.

Excelente! Eu recomendo.

创建者 Alexis P

•

Sep 4, 2017

The interview with Tressie Lieberman was great!

创建者 Chad W

•

Sep 14, 2016

Great for doing consumer and customer research.

创建者 Yuting R

•

Nov 17, 2020

Great course with the case study of Taco Bell.

创建者 Thiago R

•

Mar 7, 2016

Great, informative and full of great material!