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学生对 Yonsei University 提供的 International Hospitality & Healthcare Services Marketing 的评价和反馈

4.7
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543 个评分

课程概述

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

热门审阅

KP

Jul 25, 2021

this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!

SN

Jun 18, 2020

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

筛选依据：

126 - International Hospitality & Healthcare Services Marketing 的 148 个评论（共 148 个）

创建者 SOUBHAGYA.L.M

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Jun 20, 2020

Got more to learn some interesting things about hospitality industry and hospital services

创建者 Shreenivas R

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Apr 23, 2021

delivery of course content was good , it explain's lot of concept in a different way

创建者 Janhavi M

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Jun 27, 2020

It was very informative and helpull/ Loved the examples used

创建者 V. J R

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Mar 10, 2023

Easy to understand concepts with relevant examples.

创建者 Joao B

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May 27, 2016

Quick, direct and with some mind opening ideas!

创建者 Shunkwan

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Jun 11, 2021

the lesson 1st week was fun and interactive

创建者 Portia N

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Oct 19, 2019

Very well designed and informative.

创建者 VU D

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Jul 5, 2020

it's helpful and easy to learn

创建者 Fernando R

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Sep 19, 2017

Very Good Course. I enjoy it.

创建者 Jinghan L

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Feb 5, 2018

Clear and informative

创建者 Rishi E

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Jul 27, 2023

Excellent Learning

创建者 Dannie L T Y

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Jul 2, 2020

Great content.

创建者 Andrew Y S L

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May 25, 2021

too short

创建者 Pritam B

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Mar 18, 2023

good

创建者 Keerthana B

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Dec 5, 2017

Good

创建者 Jana a A

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Feb 26, 2025

G

创建者 Sayan R

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Sep 25, 2017

Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose. And please provide reasons for deducting marks in quizzes. My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.

创建者 Pavitra J

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May 29, 2020

The third week should provide more insights, it was very casual information. There was nothing in-depth even in the case studies taken up.

创建者 Md T F

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Nov 27, 2024

Excellect tutor but extremely difficult exams.

创建者 Paritosh D

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Sep 9, 2018

a good introductory level course!

创建者 Võ N H K

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Jan 17, 2022

nah

创建者 Ana G

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Mar 23, 2022

The course is not updated, videos from 2014, 2015,

创建者 Sandra G

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May 9, 2024

Insisted I purchase the certificate. Finished the course and they wouldn’t let me download my certificate because I was on the free trial and had to wait till my subscription started. What a waste of my time. Class was good but the marketing trick is so stupid. Would NOT recommend.