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返回到 Global Marketing: Building Iconic Brands

学生对 University of Illinois Urbana-Champaign 提供的 Global Marketing: Building Iconic Brands 的评价和反馈

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114 个评分

课程概述

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets....

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CA

Feb 4, 2023

It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.

VP

Sep 14, 2023

very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach

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26 - Global Marketing: Building Iconic Brands 的 33 个评论（共 33 个）

创建者 Fabio D

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Oct 19, 2023

great course.

创建者 Deleted A

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Nov 8, 2022

Excellent !

创建者 Gustavo A G R

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Apr 30, 2025

excelente

创建者 Eshan B

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Feb 10, 2025

nice

创建者 JAYACHITRA M K P

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Oct 29, 2024

Good

创建者 MITRA R B P

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Sep 30, 2024

good

创建者 Nishanth K H

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Apr 2, 2023

The multi-faceted actions and implications that play behind how a brand becomes iconic was new to me.

Plus, impact of culture and its variances was explained very well. the examples helped me to understand the theory better.

创建者 Berke K

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Sep 18, 2022