IBM
Generative AI: Boost Your Sales Career
IBM

Generative AI: Boost Your Sales Career

Rajesh Menon
IBM Skills Network Team

位教师:Rajesh Menon

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
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1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
4.8

(13 条评论)

中级 等级

推荐体验

1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Build practical, job-ready skills for applying generative AI across the sales funnel, from outreach to closure

  • Get hands-on using techniques for crafting personalized sales content with AI tools 

  • Learn methods for engagement automation, lead scoring, and pipeline management with AI 

  • Understand how to use AI tools such as ChatGPT to personalize emails, generate proposals, and create sales pitches effectively

要了解的详细信息

可分享的证书

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最近已更新!

August 2025

作业

12 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Generative AI for Sales Professionals 专项课程 专项课程的一部分
在注册此课程时,您还会同时注册此专项课程。
  • 向行业专家学习新概念
  • 获得对主题或工具的基础理解
  • 通过实践项目培养工作相关技能
  • 获得可共享的职业证书

该课程共有4个模块

In this module, you will explore the foundations of generative AI and how it is reshaping modern sales practices. You’ll get familiar with key AI tools, understand their role across the sales funnel, and see how they drive efficiency in outreach, response generation, and personalization. Through expert insights, readings, and hands-on labs, you’ll gain practical experience using generative AI to craft tailored messages and automate routine sales tasks.

涵盖的内容

5个视频1篇阅读材料3个作业1个应用程序项目6个插件

In this module, you will explore how generative AI can drive more effective outbound sales strategies, from prospecting and engagement to pipeline management and deal closure. You’ll learn how to personalize LinkedIn outreach and automate follow-up communication using AI tools to boost response rates. You’ll also discover how generative AI can help you craft persuasive sales pitches, case studies, and sales collaterals tailored to different buyer segments. Finally, the module covers how AI supports lead scoring, segmentation, and forecasting, helping sales professionals prioritize efforts and manage pipelines more effectively. Through hands-on labs, you’ll gain practical experience using AI to create compelling sales messages, build engagement sequences, and optimize sales processes with data-driven precision.

涵盖的内容

8个视频4个作业1个应用程序项目11个插件

In this module, you’ll learn how generative AI empowers sales management through automation, precision, and ethical responsibility. You’ll explore how AI tools streamline proposal and contract generation, improving speed and consistency in the closing phase. Next, you'll discover how AI enhances sales training through chatbots and automated scheduling tools that increase team productivity. Finally, the module addresses the ethical considerations, risks, and limitations of using generative AI in sales, including hallucinations, bias, and responsible usage. With hands-on labs and expert perspectives, you’ll gain practical skills to automate sales documents, build AI chatbots, and apply best practices for ethical AI adoption in sales workflows.

涵盖的内容

6个视频4个作业6个插件

In this final module, you will apply your learning through a final project that demonstrates how to build and deploy a generative AI-powered sales toolkit to personalize outreach, prioritize leads, accelerate deals, and automate common sales tasks. The module includes a course glossary to reinforce key terminology and concepts. You will also attempt a final exam to assess your overall mastery of the concepts learned in this course. The course concludes with a wrap-up that summarizes key takeaways and guides you on how to apply your learning in real-world sales contexts or future upskilling opportunities.

涵盖的内容

1个视频2篇阅读材料1个作业1个应用程序项目5个插件

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将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Rajesh Menon
IBM
8 门课程13,091 名学生

提供方

IBM

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