Foundations of Hotel Budgeting and Forecasting

Foundations of Hotel Budgeting and Forecasting

本课程是多个项目的一部分。

位教师：Manish Gupta

1,827 人已注册

包含在 Coursera Plus 中

了解更多

5个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

5个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Create a hotel budget and forecast using industry-standard methods. (Higher-Order Thinking Skills - HOTS)
Evaluate the financial performance of a hotel and identify areas for improvement. (HOTS)
Understand the current trends and future outlook of hotel budgeting and forecasting.
Develop actionable strategies based on budgeting and forecasting data.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

6 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

此课程作为的一部分提供

在注册此课程时，您还需要选择一个特定的合作项目。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有5个模块

The "Foundations of Hotel Budgeting and Forecasting" course is designed to equip learners with the essential skills and knowledge needed to excel in the dynamic hospitality industry. As the industry continues to evolve, effective budgeting and forecasting have become imperative for hotel management. This course offers a comprehensive understanding of fundamental concepts, practices, and tools in hotel budgeting and forecasting, making it an ideal choice for various target learners.

The course caters to a diverse audience, including Hospitality Management Students who are embarking on a career in hotel management and seeking a strong financial foundation. It also appeals to current Hotel Managers and Supervisors looking to enhance their budgeting and forecasting skills and Entrepreneurs in the Hospitality Industry interested in opening or managing their hotels. Furthermore, Finance and Accounting Professionals working in the hospitality sector can specialize in budgeting and forecasting through this course. Throughout the course, learners will acquire practical skills such as creating hotel budgets, evaluating financial performance, understanding industry trends, and developing actionable strategies based on financial data. Each lesson is thoughtfully structured, starting with foundational topics and gradually progressing to more advanced techniques and emerging trends. The course's practicality is emphasized through hands-on exercises and real-world case studies, ensuring that learners can apply their knowledge in real hospitality settings. Continuous learning is essential in the ever-changing hospitality industry, and this course encourages learners to embark on a journey of professional development. Learners are encouraged to explore advanced courses on topics like revenue management, data analytics, and customer experience to stay ahead of industry trends and remain competitive. Overall, the "Foundations of Hotel Budgeting and Forecasting" course is a valuable resource for individuals seeking to excel in hotel management and make informed financial decisions that drive success in the hospitality sector.

This module establishes the fundamental concepts of hotel budgeting and forecasting. You will grasp the importance of budgeting, learn essential terminology, and understand the role of forecasting in effective decision-making.

涵盖的内容

16个视频5篇阅读材料1个作业1次同伴评审3个讨论话题

16个视频总计96分钟

Introduction to the course and instructor3分钟
Why budgeting matters in hospitality 3分钟
Key budgeting terminology9分钟
Budgeting in the hospitality industry7分钟
Practical application: Creating a budgeting framework4分钟
The role of forecasting in hotel management4分钟
Data sources for hotel forecasting5分钟
Forecasting models and tools6分钟
Hands-on forecasting: Data analysis and trend identification7分钟
Revenue projections7分钟
Expense planning8分钟
Budgeting for different departments7分钟
Building a comprehensive hotel budget4分钟
Forecasting methods5分钟
Evaluating forecast accuracy4分钟
Adjusting forecasts4分钟

5篇阅读材料总计25分钟

Welcome to the course5分钟
Additional resources : Understanding the basics of hotel budgeting5分钟
Additional resources : Fundamentals of forecasting in the hotel industry5分钟
Additional resources : Creating a hotel budget 5分钟
Additional resources : Forecasting techniques and accuracy 5分钟

1个作业总计16分钟

Introduction to hotel budgeting and forecasting 16分钟

1次同伴评审总计10分钟

Hands-on Learning: Building a Hotel Budget and Forecasting Plan10分钟

3个讨论话题总计15分钟

Discussion on budgeting significance in hospitality5分钟
Discussion on challenges and advantages of data sources in forecasting5分钟
Discussion on adjusting forecasts in response to market shifts5分钟

In this module, you will delve deeper into performance analysis and improvement strategies. You'll explore financial metrics, industry benchmarks, and learn how to conduct variance analysis effectively.

涵盖的内容

16个视频4篇阅读材料2个作业1次同伴评审3个讨论话题

16个视频总计76分钟

Key financial metrics6分钟
Interpretation of metrics6分钟
Benchmarks and industry standards6分钟
Practical exercise: analyzing financial reports6分钟
Understanding variance1分钟
Conducting variance analysis5分钟
Decision-making based on variance3分钟
Case study: Using variance analysis for improvement3分钟
Root cause analysis6分钟
SWOT analysis for hotels7分钟
Guest feedback and performance improvement4分钟
Creating an improvement plan2分钟
Strategic planning4分钟
Change management in hotel operations5分钟
Measuring the impact of improvements3分钟
Case study: Successful implementation of improvements2分钟

4篇阅读材料总计20分钟

Additional resources : Financial metrics for hotel performance 5分钟
Additional resources : Variance analysis and decision-making 5分钟
Additional resources : Identifying improvement areas 5分钟
Additional resources : Implementing performance improvements 5分钟

2个作业总计46分钟

Seasonal Budget Planning at The Seaside Resort30分钟
Performance analysis and improvement16分钟

1次同伴评审总计10分钟

Hands-on Learning: Forecasting Demand and Planning Revenue in Hospitality10分钟

3个讨论话题总计15分钟

Discussion on using financial metrics for operational changes5分钟
Discussion on variance analysis impact on hotel operations5分钟
Discussion on guest feedback's impact on financial decisions5分钟

This module examines modern trends and strategies impacting hotel budgeting and forecasting. Topics include technology advancements, sustainability practices, and innovations in revenue management.

涵盖的内容

15个视频4篇阅读材料1个作业1次同伴评审3个讨论话题

15个视频总计86分钟

Technology advancements8分钟
Sustainable practices5分钟
Data analytics and machine learning5分钟
Case study: Embracing technological advancements3分钟
Dynamic pricing strategies6分钟
Personalization and customer experience4分钟
Distribution channel management7分钟
Hands-on: Developing a revenue management strategy6分钟
Sustainable budgeting practices5分钟
Green initiatives and cost reduction 2分钟
Measuring environmental impact6分钟
Case study: Implementing sustainable practices6分钟
Strategic planning in hotel management4分钟
Scenario analysis and contingency planning8分钟
Risk management3分钟

4篇阅读材料总计20分钟

Additional resources : Current trends in hotel budgeting and forecasting 5分钟
Additional resources : Innovations in revenue management 5分钟
Additional resources : Sustainable budgeting and forecasting 5分钟
Additional resources : Strategic decision-making for hotel managers 5分钟

1个作业总计16分钟

Emerging trends and strategies16分钟

1次同伴评审总计10分钟

Hands-On Learning: Evaluating Hotel Investment Opportunities10分钟

3个讨论话题总计15分钟

Discussion on financial implications of sustainable practices5分钟
Discussion on monetizing personalization in the hotel industry5分钟
Discussion on cost savings from green initiatives5分钟

This advanced module explores cutting-edge techniques in hotel budgeting and forecasting. Topics include advanced data analytics, machine learning, budget optimization, performance metrics, and sustainable budgeting with a focus on corporate social responsibility (CSR).

涵盖的内容

16个视频4篇阅读材料2个作业1次同伴评审3个讨论话题

16个视频总计72分钟

Advanced data analytics5分钟
Machine learning in forecasting5分钟
Big data and predictive analytics2分钟
Real-time forecasting4分钟
Zero-based budgeting revisited6分钟
Activity-based budgeting4分钟
Rolling budgets3分钟
Beyond budgeting5分钟
Balanced scorecard in hospitality4分钟
Dashboard reporting4分钟
Key Metrics for revenue management3分钟
Strategic decision support systems (DSS)6分钟
Corporate social responsibility (CSR) in hospitality5分钟
Green budgeting practices3分钟
Reporting and transparency5分钟
Case study: Successful CSR integration1分钟

4篇阅读材料总计20分钟

Additional resources : Advanced forecasting techniques5分钟
Additional resources : Budget optimization strategies5分钟
Additional resources : Performance metrics and decision support 5分钟
Additional resources : Sustainable budgeting and CSR 5分钟

2个作业总计46分钟

Capital Investment Planning at Mountain View Hotel30分钟
Advanced hotel budgeting and forecasting strategies16分钟

1次同伴评审总计10分钟

Hands-On Learning: Evaluating and Implementing Automation in Hospitality Operations10分钟

3个讨论话题总计15分钟

Discussion on real-time forecasting in the hospitality industry5分钟
Discussion on pros and cons of the 'beyond budgeting' approach5分钟
Discussion on adapting the balanced scorecard for hospitality5分钟

In this concluding module, learners will recap key course concepts and takeaways. The importance of continuous learning in the dynamic hospitality industry will be emphasized. The module concludes with the final assessment to evaluate learners' understanding of the course material.

涵盖的内容

1个视频1次同伴评审

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Manish Gupta

Starweaver

15 门课程52,048 名学生

Starweaver

446 门课程818,636 名学生

提供方

Starweaver

从 Leadership and Management 浏览更多内容

状态：免费试用
Starweaver
Mastering Hotel Financials
课程
状态：预览
Dubai College of Tourism
Introduction to Hospitality Revenue Management
课程
状态：免费试用
Starweaver
Introduction to Hospitality Management in the 21st Century
课程
状态：免费试用
ESSEC Business School
Hotel Management: Distribution, Revenue and Demand Management
专项课程

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

自 2018开始学习的学生

''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'

Jennifer J.

自 2020开始学习的学生

''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'

Larry W.

自 2021开始学习的学生

''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'

Chaitanya A.

''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

了解更多

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

探索学位

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能，使其在数字经济中脱颖而出

了解更多

常见问题

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.