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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

2251 - Foundations of Digital Marketing and E-commerce 的 2275 个评论（共 7,117 个）

创建者 Diego N

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May 24, 2023

Excellent introductory course, they explain a lot of useful information.

创建者 Joe

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May 20, 2023

I hope to translate it to Arabic , I face difficulty because of language

创建者 Navaira s

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May 9, 2023

A great learning experience indeed. Happy to be a part of the community.

创建者 Sarah F

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Apr 9, 2023

Explained everything in an easy to understand way for beginners like me!

创建者 Tedros A T

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Apr 3, 2023

so glad I invested on this course. Looking forward to the bright future.

创建者 Tayler K

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Jan 13, 2023

Such a great experience. Definitely excited to continue in this program.

创建者 Beirut L K

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Jan 1, 2023

Great presentation skills by the presenters. Very informative and clear.

创建者 Mohamed A

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Dec 19, 2022

google is the best community ever, thanks google I'm in love with you <3

创建者 Hamza K

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Oct 30, 2022

Very good learning experience with professional marketers. Thank You !!

创建者 Amir A

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Aug 18, 2022

It's very much recommended course for beginners as well as professionals

创建者 Gina C

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Jun 19, 2022

Great pedagogical approach, very progressive with entertaining lecturers

创建者 Vincent P I

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Dec 6, 2025

Extremely Informative and Super Easy to Understand Definitely Recommend

创建者 Air F R P

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Feb 27, 2025

Excelente curso, bem dinâmico e muito incentivador, além de desafiador.

创建者 Muhammad A

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Nov 27, 2024

one of the best course with best content for free from world top expert

创建者 김지용

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Sep 5, 2024

Super recommended. It helps to better understand about my job and work.

创建者 KNB B

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Jul 3, 2024

ฉ้นได้พัฒนาความรู้ด้าน e-commerce และได้เรียนรู้การทำการตลาด e-commerce

创建者 Melissa I B

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Jun 20, 2024

The videos were very informative and I loved listening to the speakers.

创建者 joy m

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Jan 29, 2024

This is the best platform to learn about digital marketing & E-commerce

创建者 Bennini H

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Jan 14, 2024

Good Introduction for a beginner in digital marketing. I recommend it !

创建者 Salman S

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Dec 29, 2023

This course will be very very very helpful to me in my life of learning

创建者 Vee V

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Oct 6, 2023

Very well done. The combination of video and reading was just perfect!

创建者 Alusine L F

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Sep 25, 2023

great learning experience, cant wait to upskill and build my portfolio.

创建者 Madeleine D

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Aug 14, 2023

A helpful and thorough introduction to digital marketing and e-commerce

创建者 kaddour m t

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Aug 14, 2023

Very good and rich course. It gave me a comprehensive view of the field