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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

2151 - Foundations of Digital Marketing and E-commerce 的 2175 个评论（共 7,116 个）

创建者 Deleted A

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Aug 5, 2022

Excellent course for someone just learning or even with a base of knowledge.

创建者 Gen

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Jul 4, 2022

Great detailed info and interactive material for different learning styles.

创建者 ALAN M D R S

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Nov 25, 2025

Um curso incrível e completo onde ira agregar e muito em minha vida pessoal

创建者 ogbonna w

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Oct 2, 2025

it was a great experience. I enjoyed every class during my learning period.

创建者 Irfan U

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Sep 9, 2025

It's simple to understand, and the instructor does a great job teaching it.

创建者 SALAHEDDINE E K

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Apr 29, 2025

Very informative, but some sections could dive deeper into analytics tools.

创建者 Nguyen M C

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Mar 20, 2025

nice to have, but compared to the GG analytics course, its not as practical

创建者 Marilou A

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Oct 30, 2024

Please correct the name, I misspelled it change to MARILOU ARENO. THANK YOU

创建者 Nicolás C

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Oct 7, 2024

Great starting point for a specialized digital marketing career, thank you!

创建者 Yordan J M C

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Aug 21, 2024

muy muy bueno este curso online la verdad uno aprende mas de lo necesitado.

创建者 MAHMOUD R

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Apr 26, 2024

great .... i went to anther world after studding this .... thanks coursera

创建者 Muhammad Y

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Jan 8, 2024

Best course ever from Experts in field, with engaging and motivating way :D

创建者 Crystal C

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Dec 13, 2023

Well structured, and more information than I could have imagined. Thank you

创建者 Jailton A d O

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Oct 17, 2023

Conteúdo valioso para quem está iniciando no Marketing Digital. VALIOOOSO!!

创建者 me b

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Oct 2, 2023

it was basic and fundamental, but needed to learn to proceed the next step.

创建者 Ernigem I

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Sep 26, 2023

You could clearly understand the topic at hand, and teaching was made easy.

创建者 Olusegun E

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Sep 18, 2023

Good course, talked about all the basics of digital marketing and ecommerce

创建者 Pooja T

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Sep 13, 2023

very helpful in learning the foundation of digital marketing and e-commerce

创建者 Vidhaan c

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Aug 25, 2023

It feel so good to learn about

Digital Marketing and E-commerce

thank you

创建者 Suliman A

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Aug 13, 2023

Very informative and a nice introduction or refresher for digital marketing

创建者 Kumail S

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Aug 4, 2023

Amazing experience combined with learning and enhancing my marketing skills

创建者 Annah N

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Jun 28, 2023

I learned a lot from this course and I highly recommend it to anyone. Annah

创建者 Admil A

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Jun 6, 2023

Thank you so much for all the materials

I'm so excited to finish this course

创建者 George N P

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Feb 14, 2023

Helps me to understand a basic idea about Digital marketing and E-commerce.

创建者 Jacqueline J

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Feb 10, 2023

The instructors where knowledgeable of the information they shared with us.