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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据：

1826 - Foundations of Digital Marketing and E-commerce 的 1850 个评论（共 7,110 个）

创建者 Nikolas M

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Aug 26, 2024

very helpful for laying out the foundation and structuralizing the course moving forward

创建者 Nicole P

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May 26, 2024

Amazing learning Experience , made me feel fulfilling during this time of job drought !!

创建者 Dariel C

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Apr 1, 2024

Para iniciar, ha sido el curso perfecto, he aprendido conceptos básicos muy importantes.

创建者 Hari K

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Jan 21, 2024

It is a wonderful course with crystal clear detailing of Digital Marketing Fundamentals.

创建者 Sihui C

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Jan 10, 2024

Very informative but not overly complicated or too difficult to understand as a newcomer

创建者 Thành N V

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Nov 7, 2023

Very good and meaningful course for my first journey to Digital Marketing and E-commerce

创建者 Salma C

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Sep 19, 2023

easy , simple and very knowledgeable i really enjoy the set of courses that i dealt with

创建者 Jennifer D

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Aug 20, 2023

Very helpful, informative, and easy to follow. The way the course is laid out is great.

创建者 MADEENA S S

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Aug 17, 2023

it's a great choice for me. Alot of information and knowledge i get through this course.

创建者 Catherine

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Jul 11, 2023

A great course to lay the brickwork for future Digital Marketing and E-commerce courses.

创建者 Saima B

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Jun 7, 2023

its a good experience to be the part of this course. Well explained and highly recommend

创建者 Anh T T

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Jun 6, 2023

Useful course which provides the foundation knowledge for anyone to discover Digital Mar

创建者 Huzefa E

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Apr 12, 2023

Amazing course to set the strong foundations for entering into digital merketing career.

创建者 Rajesh K

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Sep 6, 2022

Highly Informative course about basics of Digital Marketing. A must take for everyone.

创建者 John S

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Aug 17, 2022

In this week week ive learn more that i did with my 6 year MBA in marketing. I love it!

创建者 Uma K

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Jul 15, 2022

Detailed and well explained concepts, interactive pedagogy that is super easy to follow!

创建者 Elaini H

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Aug 6, 2025

It is a very intresting course that covers all the necessary informations at that level

创建者 Jessica R

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Jun 6, 2025

Great beginner course that covers Digital Marketing essentials but in a modern context.

创建者 Sean B

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Aug 5, 2024

This course was phenomenal! Took me to the next level, on my digital marketing journey.

创建者 Manohar R K

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Jul 12, 2024

It's an eye opener and helps at most for any Company to build best Marketing Strategies

创建者 Indika M A

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Jul 23, 2023

It's very interesting. it's uplifted my knowledge. Thank you Google and Coursera teams.

创建者 Abbey L N

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Mar 20, 2023

The course is very informational for an Introduction to digital marketing & e-commerce.

创建者 Caitlyn C

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Jan 15, 2023

Everything was split up nicely and made it easy to learn. I really enjoyed this course.

创建者 Rashmi K

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Jan 10, 2023

The structure of the courses really amazing. you don't lose interest during the course.

创建者 taha z

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Dec 13, 2022

It was a great course. It would be even better if it had more examples and explanations