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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1701 - Foundations of Digital Marketing and E-commerce 的 1725 个评论（共 7,113 个）

创建者 Mohammad H S

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Aug 17, 2025

That's a good learning course with examples to put hands on strategies for digital marketers.

创建者 Tokopediacare

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Jul 15, 2025

Untuk Menghubungi Tokopedia 082279652612 Pusat Resolusi Menghubungi Panduan Lengkap Pelanggan

创建者 Rituraj S

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Jul 11, 2025

The course was really good and explains clearly on every possible jobs available on the field

创建者 Clifford M

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Feb 11, 2025

100% recommend to anyone who wishes to elevate their skills in Digital Marketing & E-Commerce

创建者 Dane Y

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Oct 18, 2024

A great overview of Digital Marketing and also what I stand to gain from this entire program.

创建者 Vivek K

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Oct 8, 2024

This course was exceptional, it gave me so much insight about digital marketing & e-commerce.

创建者 Mayank S

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Jul 6, 2024

A actually really good course to learn the basics and form a foundation for digital marketing

创建者 Ajayi B

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Nov 28, 2023

I like how the topics on the course were explained bit by bit so one could understand better.

创建者 Kristy L

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Sep 13, 2023

This was a great fundamentals course. Very easily broken down to follow along and understand.

创建者 Bilal A

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Sep 6, 2023

Good foundational course for anyone trying to switch into marketing field or want to skill-up

创建者 syed h I

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Sep 1, 2023

Really enjoyed learning here. Much Recommended for those who want to learn basics of DM & EC.

创建者 Lafoundra D

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Jul 26, 2023

Great course! So glad I was able to participate and learn from professionals in the industry.

创建者 David G

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Jul 12, 2023

This course is excellent, Easy to follow and the tutors speak in a way that is easy to follow

创建者 Aakash K

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Jul 7, 2023

Course was fairly simple yet very informative , learnt a lot , content delivery was excellent

创建者 Ahana K

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Jun 23, 2023

it was a wonderfull experiece to complete the course.wishing to move ahead with other course.

创建者 Viktoriia B

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Jun 15, 2023

Very good course for beginners. It also helps experienced marketers to systematize knowledge.

创建者 Nataliya F

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Jun 8, 2023

Exceeded my expectations. This course uses a holistic approach and engages the learner a lot.

创建者 Nadine A

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May 1, 2023

It was a great general introduction to the world of E Commerce and Digital Marketing, thanks!

创建者 Mansoor A P

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Jan 4, 2023

It is very professionally designed, any one with zero prior experience can learn this course.

创建者 Tehseen U

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Jan 3, 2023

Great Platform

I will learn a lot about digital marketing, Branding and how to grow business.

创建者 Tanishkka S

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Nov 28, 2022

i have not received shareable certificate yet for this course. kindly upload the certificate.

创建者 Britney D

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Nov 28, 2022

This course is good to give you a clear overview of what digital marketing and e-commerce is.

创建者 Rāma K

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Oct 28, 2022

One must get into this course to learn digital marketing from basics. Really simple, & easy.

创建者 Shweta M

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Sep 1, 2022

I learnt a lot. I thought it would be very basic course but it has another level. go for it.

创建者 Deepak K

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Jul 14, 2022

Good course to know and understand about the fundamentals of Digital marketing and E-commerce