Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据：

1626 - Foundations of Digital Marketing and E-commerce 的 1650 个评论（共 7,110 个）

创建者 Rakesh D

•

Jul 18, 2024

the instructors were really amazing they explain everything easily and make u understand concepts

创建者 Elishba P

•

Jun 25, 2024

I think the course is great but the content should be available even after completing the course.

创建者 Vipin C V

•

Jan 23, 2024

Very well structured course, that lets one learn on their own pace and increase their skill-sets.

创建者 MUHAMMAD A

•

Nov 2, 2023

This Course was exceptional. I had learned so many things about Digital Marketing and E Commerce.

创建者 Melanie K

•

Jul 14, 2023

Excellent foundational knowledge learned during this course. Super excited for the next chapter!

创建者 william p

•

Apr 7, 2023

This was a fantastic and educational course thanks so much for the opportunity to grow and learn!

创建者 Naphat M

•

Nov 7, 2022

This course will telling you for all of the marketing. clear explain. and good course. I love it.

创建者 Ana Z

•

Oct 6, 2022

Very well summarized foundations of digital marketing! Great intro with all the basic knowledge.

创建者 Bruno L

•

Sep 7, 2022

Perfect for beginners. Didactic, friendly, and fun. Can't wait to take the other course sections!

创建者 Nancy A

•

Jul 15, 2022

A great course for everyone out there. you will always be grateful for enrolling in this program.

创建者 Alejandro V D

•

Jun 21, 2022

really granular and focused on develop needed abilities to grow in the digital marketing industry

创建者 Hailey M

•

Oct 10, 2025

I really enjoy this course! I'm actually learning the matetrial and it's not boring. It's great!

创建者 Reem S H ( ش ح

•

Apr 6, 2025

كانت الوحدة الأولى والثانية رائعتين وأنا ضمن الوحدة الثالثة حاليا .. مضمون مهم ومميز ..شكرا لكم

创建者 Jody M

•

Mar 4, 2025

Uplifting and easy to follow content, with a really engaging format that can be received by all.

创建者 Ayesha N

•

Dec 14, 2024

I love this course its help me explore more about marketing i had great learning experience here

创建者 AKURO N

•

Nov 5, 2024

The instructor is amazing, she breaks it down to the most simple terms and very understandable.

创建者 Hossein K j

•

Nov 3, 2024

I really enjoyed this course. It was very helpful and provided great insights. Highly recommend!

创建者 Kione G

•

Sep 5, 2024

Very informative and gives a great look at the concepts within digital marketing and e-commerce.

创建者 Dhvani G

•

Jan 5, 2024

It will be really great to learn about the basic fundamentals of Digital marketing & e-commerce.

创建者 Barbara E

•

Nov 17, 2023

I enjoyed this course so much! Teaching is easy to understand and follow. I highly recommend it.

创建者 Domiiie

•

May 26, 2023

This course was easy and simple to understand and benefited me directly and full of information.

创建者 Talitha C

•

Apr 25, 2023

Such a fun and convenient course that truly helped me become more employable in my line of work.

创建者 Aita T D

•

Feb 6, 2023

Content are well strcuctured and planned.Easy to catch up and learn.Thank you Coursera and Team.

创建者 Thato M

•

Dec 21, 2022

User friendly. Informative. Practical.

Enjoyed learning the content and the platform experience.

创建者 Zikomo T

•

Dec 6, 2022

Highly recommend to anyone thinking of joining the digital marketing space or running a business