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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

筛选依据：

1576 - Foundations of Digital Marketing and E-commerce 的 1600 个评论（共 7,110 个）

创建者 Saifullah I

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Jun 22, 2023

It was a great experience and I have gain a lot of knowledge about e-commerce and digital marketing.

创建者 Alvaro S

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Jun 14, 2023

Very well structured course, updated and of great importance for current trends in the labor market.

创建者 Fiorella N L R

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May 30, 2023

Everything learned in this course was extremely incredible, all the Google professionals are bosses.

创建者 Muhammad A

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Jan 7, 2023

very beneficial course . best course for beginner to understand basics for google digital marketing.

创建者 Cevin J

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Dec 20, 2022

Extremely informative and solidified my decision to transition to a new career in digital marketing.

创建者 Anna C

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Nov 16, 2022

Great entry level course, videos were informative without being too long. Glossary terms were great!

创建者 Danica M R

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Jul 4, 2022

Pacing is great and just enought to not make students get bored with too much reading or information

创建者 TWS

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Dec 25, 2024

Besides the fact that I did it just for the certificate that I cannot send to Google, it was great.

创建者 Mercy N

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Dec 17, 2024

I enjoyed this introduction to Digital Marketing very much. It was thorough and easy to understand.

创建者 IMEOBONG N

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Dec 8, 2024

I have loved this course greatly and it has definitely improved my perspective of Digital marketing

创建者 Estrella V M

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Nov 20, 2024

I slowly understand the depth information regarding the digital Marketing and e-commerce all about.

创建者 Yunxia C

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Oct 22, 2024

Me siento muy contenta con los avances y con la manera en que estoy aprendiendo, estoy entusiasmada

创建者 Muhammad H H

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Aug 29, 2024

This course is very beneficial as it lays down the foundations of digital marketing and E-commerce.

创建者 Rick M

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Aug 22, 2023

A good foundation and I am looking forward to rounding out my knowledge basics in digital marketing

创建者 Babu R B

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Mar 3, 2023

i have gain lots of knowledge from this course .instructor are so amazing , Thank you Team Coursera

创建者 SHARIFAH R

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Feb 28, 2023

The course is informative and interesting. It's easy follow, you can finish it in less than a week.

创建者 Devahooti S

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Feb 7, 2023

Its a very good course and all the basic terms used in DM has been explained in a layman's language

创建者 Benjamin I

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Nov 1, 2022

nice lecture notes and videos. nice facilitators and in depth explanations of the various concepts.

创建者 Kerri H

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Oct 19, 2022

Absolutely loved this certification and believe it is extremely valuable to earn in today's society

创建者 Ronan J

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Sep 6, 2022

I absolutely loved learning about the industry, and I am excited to see where the future takes me.

创建者 Juan J G P

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Jul 9, 2022

Gracias. clarifica conceptos, motiva y nos permite seguir adelante con nuestra carrera profesional.

创建者 Melanie G

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May 10, 2022

This course is life changing, you can definitely tell the google team put a lot of heart into this!

创建者 HOPE O

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Nov 16, 2025

This course was well-detailed, and I am well-grounded as a Digital Marketer and e-commerce expert.

创建者 muhammad y

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Nov 2, 2025

this course is very practical and based on real life project , i am learning much from this course

创建者 Nicolás V

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Jan 30, 2025

I loved this course! Very engaging and motivating introduction to digital marketing and e-commerce