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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,513 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1451 - Foundations of Digital Marketing and E-commerce 的 1475 个评论（共 7,107 个）

创建者 Done2TheDeadGuy

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Aug 8, 2022

I liked it because the teacher was great. And I like to set notes from courseera so that was also plus point

创建者 Andrea B

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Jul 8, 2022

Great course! It truly got me motivated to continue this entire certificate. I look forward to learning more

创建者 Viola F

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Aug 26, 2024

great course! i learned a lot already and i am more and more clear where I want to take my marketing career

创建者 Rishabh N

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Aug 22, 2024

The course was amazing as it describes the ways of becoming a digital marketer and an e-commerce specialist

创建者 David A

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Mar 24, 2024

I learned so much that I never would have anywhere else. Thank You Google for a challenging and fun course.

创建者 Julia G

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Mar 22, 2024

Highly informative, especially for beginners. Great overview of what to expect for the rest of the course.

创建者 Martyna N

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Mar 20, 2024

Bardzo dobrze przygotowany kurs, informacje przekazywane są w uporządkowany i jasny sposób. Gorąco polecam.

创建者 Rohit S

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Oct 27, 2023

a good and a hollistic approach to learn has been the main motive of google when going through this course.

创建者 adnan k

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Oct 15, 2023

very very informative and useful for career building the rating must be more than five star thanks coursera

创建者 Pawan L

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Oct 10, 2023

I really enjoyed doing this course, and I hope to make a career in it. And I got a certificate from Google.

创建者 Laura

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Oct 3, 2023

Very complete course that helped me understand some basic concepts in this area that I am so happy to learn

创建者 Daffa R

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Aug 14, 2023

this is very good opening for digital marketing at the beginner level to learn more about digital marketing

创建者 VIKASH D

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Jul 14, 2023

This is a amazing course.i want to give a feedback .Please provide this course in hindi and other languages

创建者 Jonathan K

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Jun 2, 2023

if you want to learn more about online marketing, digital marketing and e-commerce is the best course to do

创建者 kadidja k

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Apr 27, 2023

Very nice course, very rich with a lot of information but just enough for someone to digest, very pragmatic

创建者 Colleen D E

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Feb 25, 2023

I've learned a lot so far and have great resources from notes to study and become more familiar with terms.

创建者 Whitney C

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Jan 23, 2023

Super insightful for anyone trying to learn more about digital marketing and pursue a career in it as well.

创建者 Scorpio's B

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Nov 27, 2022

This course helped me alot. Me being a person that has an ecommerce business, this course is what I needed.

创建者 juan a

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Nov 21, 2022

muy buen curso te da la base y el contexto para aprender markting digital y como empezar a trabajar en ello

创建者 Richard M

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Jun 19, 2022

Practico, te brinda un panorama general muy bueno del Marketing digital y comercio electronico. Recomendado

创建者 Micaela A A M

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Sep 9, 2025

es muy bueno , si eres constante y lees mucho este curso tiene muchas cosas que te puede explicar muy bien

创建者 PARELLA A B

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Jun 15, 2025

excellent course offered by google it may help full every beginner for digital marketing thank you google

创建者 Trương T M T

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Apr 3, 2025

The course was great, it's help me to orientate what I need to learn more about this section of Marketing.

创建者 aroosa s

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Feb 14, 2025

I have learned the basics of digital marketing. Very well compiled information and interesting assignments

创建者 kamran a

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Oct 30, 2024

Excellent learning experience. Please share more such opportunities for learning at [email protected]