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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,513 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1301 - Foundations of Digital Marketing and E-commerce 的 1325 个评论（共 7,106 个）

创建者 Bhaavika P

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Dec 6, 2022

foundations of digital marketing and ecommerce in coursera every thing teach and guiding very simple language thankyou

创建者 Charliemen R

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Sep 27, 2022

It was very helpful to me and I've learned a lot from it I can't wait to study the other courses offered from Coursera

创建者 Saad F

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Jul 22, 2022

Good course for understanding how ecommerce and digital markting working.Tells basics about ecom and digital marketing.

创建者 Joel A P

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Jul 21, 2022

The learnings throughout this course is underrated, Thanks for the appreciation and motivation designed in this course.

创建者 SENTHILNATHAN K

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Jul 15, 2022

Thanks for giving an opportunity to learn Foundations of DIgital Marketing and E- commerce Program. Confidence Boosted.

创建者 Colleen L

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Jun 2, 2022

Well explained videos, readings and quizzes,

Marketing Funnel and Customer Journey were my favourite fun to learn about.

创建者 Lucas P

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Apr 17, 2025

Very useful if you are not familiar with the content. A 360° introduction to the digital marketing world and language.

创建者 mahsa r

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Feb 1, 2025

Thank you for the course you put together, because I learned some impressive tips that will help me in my future work.

创建者 Siyabonga B

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Nov 21, 2024

This course is literally amazing, I have no doubts that this wont be a wonderful experience for me. I love you Google.

创建者 saniya a

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Nov 11, 2024

Little difficult to understand, to improve provide real world examples and teach how to earn through digital marketing

创建者 JUAN M G L

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Oct 23, 2024

Me pareció un curso muy interesante e importante para reforzar y dar un plus en conjunto con mi carrera universitaria.

创建者 Amari R

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Sep 4, 2024

This was a great course, introduced me to a lot of things that I didn't know about and prepared me for what's to come.

创建者 Roaa S

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Jan 22, 2024

I must say that I'm pleased to be here. Thank you for all the valuable information, which I found to be highly useful.

创建者 Daniel G

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Nov 23, 2023

Great course, recommend it to everyone, really valuable knowledge about digital marketing and a few surprises in here!

创建者 Stacey G

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Oct 31, 2023

I found the course informative and the material was presented well. There was a mixture of video and reading passages.

创建者 Muhammad A S

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Aug 22, 2023

It was fully deep knowledge basic concepts course. Learnt a lot about foundation of Digital Marketing and E-Commerce.

创建者 Tricia S

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Aug 17, 2023

This course was very helpful and easy to follow. It made me confident for success in finding a digital marketing job.

创建者 Vianny M

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Jul 30, 2023

Excelente contenido, aprendí muchísimo de forma fácil y muy didáctica Sin duda alguna llevara mi carrera a otro nivel.

创建者 Briana W

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May 3, 2023

this was really fun fit

me. Doing

through the course proved I’m

on the

right path

to doing something

I Love and

enjoy.

创建者 Clarizza O

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Feb 23, 2023

Very helpful and systematic! It was a little difficult but worth it. I am willing to pay for the stages of the course.

创建者 EVA R

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Feb 19, 2023

Thank you for such a fantastic course. Of course, it is impressive since I'm getting to study at my pace and at home.

创建者 Ma. L A

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Nov 13, 2022

This course is easy to digest and gave me a great deal of insight on what I can do for my clients and my own business.

创建者 Qismat S

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Oct 29, 2022

Learned the Foundations of Digital Marketing and E-commerce in this course from an amazing, knowledgeable instructor.

创建者 Tracy E

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Aug 24, 2022

very clear and supportive learning. Was very comfortable with all information and the reassurance of the instructors.

创建者 Tori S

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Aug 8, 2022

I really enjoyed this course. It is a really good course to use as a introduction to Digital marketing and E-commerce.