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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

951 - Foundations of Digital Marketing and E-commerce 的 975 个评论(共 7,095 个)

创建者 Rafa

Jul 23, 2023

I enjoyed this course. The instructor was pleasant and spoke clearly. I feel that I learned a great amount of useful information and would recommend it.

创建者 Francis K A

Apr 6, 2023

This course is very interactive and professional addressing the foundational skill sets that are needed by digital marketers to triumph in their fields.

创建者 Aynur S

Dec 22, 2022

This was an amazing start to digital marketing and e-commerce career, and I'm very excited to learn more in the next courses. Thank you for the course!)

创建者 Errol K

Nov 13, 2022

This course was informative, engaging and valuable. I would recommend this course to anyone interested in learning about Digital Marketing or E-commerce

创建者 victor k

Feb 22, 2025

The tutorials (video and transcripts) are highly effective in getting the learner to understand the course -highly lucid, clear and easy to comprehend.

创建者 Syed S A

Aug 26, 2023

Excellently covered all the foundational knowledge, It will at least give you an overview that if you should start a career in digital marketing or not

创建者 ALEJANDRO A P

Apr 13, 2023

El cueso tiene una metodologia e información muy valiosa que permite comprender muy facilmente los temas base del mecadeo digital.

Recomiendo este curso

创建者 Abdul Q

Mar 3, 2023

It is very exciting and informative course, covering many insights related to digital marketing and e-commerce which we all might have not known about.

创建者 Dyego D M

Oct 26, 2022

This course was an incredible experience, in addition to the knowledge in learning to overcome challenges, it was exciting to participate in the course

创建者 victoria s

Oct 7, 2022

This was a great way to get introduced into the world of Digital Marketing and E-Commerce. The modules were very easy to learn and very comprehensive.

创建者 Barkha G

Aug 12, 2022

Great course and insights. As a marketing professional for the past 9 years, this course was a refreshing insight into the latest trends and practices.

创建者 suyash s

Jun 7, 2022

Good module for introduction to various aspects of Digital Marketing. Well presented with oncise reading materials and explanations as well as quizzes.

创建者 Morgan A

Feb 28, 2025

This course really demonstrated the big picture, starting with basic ideas and defining key terms. This was extremely helpful for a complete beginner.

创建者 Leticia A

Aug 28, 2024

Excelente ! completo, claro y muy bien explicado. Para el inicio es un curso que te llena de los conocimientos necesarios en este punto y bien guiado.

创建者 Deleted A

Jan 23, 2024

very very easy to understand thank you google and coursera for this amazing course and amazing start also thanks a lot for giving me the financial aid

创建者 Ricardo S

Jun 15, 2023

Great Course, well explained, bit sized, full of videos, detail explanations. Coursera Platform great experience. Thank you Google, thank you Coursera

创建者 Cynthia M

Sep 28, 2022

This was very interesting and enjoyable. It has helped me a lot in making sense of most of the terms I have been encountering in my current position.

创建者 miphyk89

Jun 8, 2022

Easy to follow as it is very simply explained, especially for a complete newbie. I enjoyed the different medias used as to not make the course bland.

创建者 Adamu M

Aug 20, 2025

I really appreciate Coursera term also thank you for got skills but I couldn't upload my NIN card because it's a photocopy. I am needing it seriously

创建者 NADEGE F C

Jun 10, 2025

Esse curso oferece uma base sólida e prática, capacitando os alunos a entenderem estratégias essenciais para atuar com eficiência no mercado digital.

创建者 Gaspar M

Apr 15, 2025

Muy buen curso para terminar de comprender los conceptos claves del Marketing Digital y Comercio Electrónico. Vamos por más en los siguientes cursos!

创建者 Lucy V

Jan 10, 2025

Great for refreshing digital marketing and also easy for beginners to learn about digital marketing with ways on how to transition to a new industry.

创建者 myrna p

Jun 27, 2024

Very interesting and trending in this new generation of technology especially in marketing business and this is very useful in the more years to come

创建者 Thidarat P

Feb 12, 2024

I really appreciate that you give an opportunity for me. This course is totally great for everyone who want to learn more about digital marketing.

创建者 Fatimah A

Oct 31, 2023

I am happy I enrolled for this course. I learnt from the beginning till the end of the course. It was well detailed and explicit. Thank you at Google