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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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851 - Foundations of Digital Marketing and E-commerce 的 875 个评论(共 7,095 个)

创建者 William L

Oct 17, 2023

It's super good. And I give it 5 stars because it's short but concise, what I would change maybe is to add homework to practice at the end of each important topic.

创建者 Usama A

Jul 29, 2023

This course is designed by keeping in mind the learning aptitude of the people. To clarify basic concepts about this field I will definitely recommend this course.

创建者 Mikko

May 21, 2023

I'm in the process of career transition and I love how there's so much empathy put into this. I can expect this moving forward with the rest of the google courses.

创建者 Hind

Mar 6, 2023

The content was presented in an engaging and interactive way, with a mix of videos, readings, and quizzes that kept me following and engaged throughout the course.

创建者 Oliver B

Jan 23, 2023

Great course! Easy and the recaps and reviews before quizzes are very helpful! Also loved that glossaries were provided and reviewed before each weeks course quiz!

创建者 IBAD K

Dec 16, 2022

I have learnt lot of the basics and fundamentals of digital marketing and e-commerce in this initial program. Hope will built on this and progress in this career.

创建者 Mohamed A

Nov 16, 2022

This course was beneficial and helpful to me, I discovered a lot of new notions and I'm very excited to continue other studies in digital marketing and e-commerce.

创建者 Amira H

Aug 4, 2025

ive done quite a few digital marekting course and this one was the least overwhelming and actually gave me stuff i could use in practice. The host is so engaging.

创建者 Dezigner M

May 8, 2024

It laid down the foundation well in a way that I could understand. It also provided me with lots of inspiration and belief that this is something that I could do.

创建者 Grant O

Aug 17, 2023

I like the way the course was structured and laid out. The materials were simple to grasp and it had enough practice questions and recaps before the weekly tests.

创建者 mailpraj

May 1, 2023

It was beneficial and enlightening. I had a great time finishing all the assignments that were so thoughtfully curated. Thank you, Google and all the instructors!

创建者 Mariia Z

Dec 30, 2022

Very good course for those who know nothing about digital marketing and e-commerce or just want to systematize their knowledge about the foundations of the field.

创建者 Camille S

Sep 25, 2022

This really helpful for me specially I came from a differet indusrty. The course gives me a strong foundation as to where I headed on :) so ecited to learn more!

创建者 Chandan K

Oct 27, 2023

Let's take a closer look at each of the above tips. Here, we'll break down these self-motivation techniques, detailing what they are and the science behind them.

创建者 Tariq M

Jul 18, 2023

It is the best and Comprehensive course to cover all your problems with digital marketing and e-commerce management and let you to make your career in this field

创建者 MAHMADULLO N

Jun 14, 2023

I have found the course very much relevant and applicable in sales process. The course gives detail information about digital marketing from A to Z. Thanks!!!!!

创建者 Adinda S M

Nov 21, 2022

This is the best Digital Marketing Course you ever found! All the Digital Marketing Strategy and even also how to measure the analytics data was very insightful.

创建者 sobiyah F

Oct 30, 2022

clearly understood the foundations of Digital marketing and E-commerce,studying hasnt been this easier before.

Thank you Coursera for this step up in my career!

创建者 Rhoda N

Sep 22, 2022

I found this course really helpful and I would highly recommend especially to someone who is just starting on their journey in digital marketing and e-commerce.

创建者 Eleni K

Aug 19, 2022

The title is accurate. This is a foundation course that covers that basic concepts of Digital Marketing and is important for marketing to have under their belt.

创建者 Akhtiar A S b

Aug 26, 2025

I'M from Rural Sindh Pakistan where Internet speed maximum 1.5kb Big Hope from Coursera to Polish My Career thanks Again Microsoft team Akhtiar Ali Shar Baloch

创建者 Joshua O

Apr 5, 2025

The course was very insightful and informative. It equipped me me excellent ingredients required to be a successful digital marketing and E-commerce specialist.

创建者 Gloria M

Feb 9, 2025

This course is so useful and practical. As an add-on to your bachelor's degree or as a tool to go into your next step in your career journey. Thank you, Google.

创建者 Deepak S

Jan 26, 2025

This is the first time i have done a course with coursera and it was such a wonderful experience They made it so easy to understand the concept Thank you team