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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

筛选依据:

776 - Foundations of Digital Marketing and E-commerce 的 800 个评论(共 7,095 个)

创建者 Gabriel M

Jan 18, 2023

Estoy enganchado con este curso, es como una serie de Netflix. Muy llevadero e instructivo.

Aspiro a dominar el marketing al finalizar este curso, y así potenciar mi carrera!

创建者 SNOOK a b

Jul 3, 2022

Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.

创建者 Rupesh K

Jul 12, 2024

As you all think you know little or at least something about Marketing and E-commerce. Try this and believe me you wont regret. Absolutely helpful for those who have doubt.

创建者 Kanchan J

Apr 5, 2023

This course has helped me really understand the foundations of digital marketing. Thank you so much for providing a such an insightful and clear understanding of the course.

创建者 Karan A

Mar 5, 2023

Quite informational for people completely new to digital marketing. Great resources on getting the right kind of quizzes and supplementary reading for detailed understanding

创建者 Maryam N H

Oct 2, 2022

It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.

创建者 Harsha K M

Sep 14, 2022

Being from humanistics background digital marketing and e commerce were completely alien subjects to me , But this course has given me a clear picture about it . Thank you

创建者 Khutso K

Aug 25, 2024

I have gained a plethora of knowledge in short amount time. I would recommend this course to anyone who want to have a strong foundation in digital marketing and ecommerce.

创建者 Lâm N T

Apr 8, 2024

To understand the fundamentals of Digital Marketing and E-commerce in an easy-to-understand and immediately applicable way, you can start with the following basic concepts:

创建者 Shawna S

Dec 6, 2022

Great course for a general overview of how Digital Marketing & E-Commerce work. Plenty of examples given and a gives you great insight into the Digital Marketing landscape.

创建者 Jaye B

Sep 18, 2022

I like how the course is delivered with it sectioned into different methods - reading, videos and tests. The text portion of the video's helpful in reviewing information.

创建者 Hope P

Feb 23, 2025

About the videos, It is not just watching them! It requires to read the transcript and do some research. It takes more than 3 or 4 minutes to acknowledge the information.

创建者 Ruxandra W

Sep 15, 2022

A very well-structured intro to digital marketing. It builds a solid foundation for the rest of the specialization, or for furthering your knowledge in various other ways.

创建者 Zach M

Jul 31, 2022

Great Starting point. it really helps you get your bearings on how and what all these terms meant and the impact you can have on and for companies that you work with/for.

创建者 Marina C

Jul 31, 2022

Very good theory refresher and still introducing some new terms & marketing trends to me - 10+ years in SEO and 5 in digital marketing. Very good start also for beginners.

创建者 Dano R L

Jul 24, 2022

Incrible curso para comenzar en el Marketing Digital y en el E-commerce, considero que cualquier persona que le interese este tema le de una oportunidad a este gran curso.

创建者 Amin A k

Jul 8, 2025

This was a good course to be aware about the digital marketing concepts, Maybe it should be less detailed because its a beginner level course and it could be done faster.

创建者 Cee C

Feb 25, 2025

Excellent introduction to the vocabulary of Digital Marketing. A great overview of the related areas which encompass the skill set. I am looking forward to learning more.

创建者 FERDINAND S S M

Feb 22, 2025

Muy bueno para aprender sobre gráficas, intereses sociales, como notar y ver a la comunidad según sus gustos, éxitos en el performance del marketing y demás, recomendado.

创建者 Haseeb U

Oct 22, 2023

The program has equipped me with tremendous value, it is perfectly designed by professionals , basics of digital marketing are covered very professionally in this course.

创建者 Luis C

Mar 27, 2023

Nice learning experience, easy to understand and very intuitive. I would have to finish the 7 courses and find a job to say if it's worth the time and attention for sure.

创建者 Nur M A b A J

Feb 25, 2023

Its a good knowledge for the beginners on the digital marketing and e-commerce. I've learned a lot in this course and I would recommend to people in joining this training

创建者 Jessica V

Jan 23, 2023

Excellent foundation course that introduces the most common terms used by marketers. The explanations are great and the exams help to create that foundation of knowledge.

创建者 Kaung H K

Jan 13, 2023

The information you get for an intro course, it's unbelievably valuable. Recommend to take this course first before going for other courses in the Specialization program.

创建者 Muhammad F

Oct 24, 2022

Its a very well explained and taught course. the teachers are very thorough in the subject and i can say its a great journey learning with Coursera team and Google team.