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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,464 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

筛选依据:

726 - Foundations of Digital Marketing and E-commerce 的 750 个评论(共 7,095 个)

创建者 Xenith K

May 31, 2022

I would highly recommend this course for anyone interested in digital marketing and ecommerce. It lays a great foundation for you to jump start your career within the marketing field.

创建者 Rubén T M

May 18, 2025

Muy buen curso sobre Marketing Digital y Comercio Electrónico, bien los módulos, fundamentos iniciales, actividades, glosarios, actividades y exámenes. Me dejo muy buenas enseñanzas.

创建者 Joseph C

Sep 18, 2023

I really enjoyed the course as it gave me insights on how to go about online business and digital marketting. I hope i will be able to apply the skills learnt to promote my business.

创建者 Aura L C S

Jul 25, 2023

This is such a complete and insightful introduction to thei certificate. Joi is an amazing instructor. All the topics are well organized so learning feels progressive and interesting

创建者 Ali

Sep 23, 2022

What a great choice I made. I have introduced myself to a market of great opportunities. The course is very well designed for people who have below basic knowledge of this industry.

创建者 Noy B

Aug 7, 2022

Wonderful course, perfect for beginners. Very impressed at how clear and well-organized it is. The only suggestion I have is to have a speech option for the legnthy reading sections.

创建者 Het S

Jan 13, 2025

I have literally learned tons of new things that are supposed to be known to a marketer and i am so glad that COURSERA helped me with financial ad to completed this insighful course

创建者 Chau C

May 25, 2024

This first course equipped me with foundational knowledge and skills related to Digital Marketing planning & E-Commerce, which proved to be extremely useful for a sophomore like me.

创建者 priya g

Jul 18, 2022

This course is amazing. I enjoyed this course. All the instructors were amazing. I prefer this course to anyone who wants to start their new digital marketing and e-commerce career.

创建者 Isaac S

Jul 21, 2025

This was my first course on Coursera, and I couldn't have chosen better. I loved it—this professional course enhanced my college knowledge, and now I feel ready for the job market.

创建者 Victor J

Jul 13, 2025

Agradecido de esta iniciativa y poder aprender de forma tan ágil y clara. Este primer curso transmite la información y relaciona todos sus elementos con una claridad impresionante.

创建者 Akmal A

Apr 21, 2025

It was great course to start learning about Digital marketing and E-commerce as beginners. Thank you Google for creating such an useful course supporting careers of so many people.

创建者 Horacio G U

Jan 31, 2025

Es un curso muy completo donde orientan a los estudiantes en cada tema, los expositores explican de una form clara cada concepto y ejemplifican los temas para una mejor comprensión

创建者 nery c e

Dec 26, 2024

excelente para personas que no tenemos tiempo y nos interesa ampliar nuestros horizontes , no sabia nada de marketing y he aprendido mucho me interesa seguir avanzando en esta área

创建者 Richard H

Sep 14, 2024

Im hungry for more...! Wait should I use my keywords to optimize this digital marketing review? 😁. This course takes the sting out of the learning curve for beginners... Let's go.

创建者 Arkam f

Nov 26, 2023

This is a well organized course with the basics to make a person ready for a career in Digital Marketing. Amazing lecturer and you will feel the curiosity running down your spines.

创建者 Claire M

Dec 13, 2022

It lays a great foundation for understanding why digital marketing works the way it does and makes it easier for you as the learner to understand how you'll structure your efforts.

创建者 Nury S

Nov 4, 2022

The course is very good I invite you to start so you can learn, in an easy way, I would like it to be in Spanish too, but it helped me a lot to improve my English language learning

创建者 Huy B

Aug 6, 2025

I really like it because it brings up so many aspects that I never realized in real life. It also tells me how to start improving myself and gaining new skills. Thank you so much~

创建者 ayah w

Dec 19, 2024

this course really helped me to understand the concept of both digital marketing and e-commerce, and the job opportunity for each of them thank you google for this amazing effort.

创建者 Ramamurthy S

Oct 6, 2024

Lots of insight on new terminologies in Digital Marketing & E-Commerce, sure shall be a professional once complete the course and put up for practical application in the industry.

创建者 Heather S

Apr 18, 2023

Great introductory class! I love the different learning methods you incorporated- reading, videos, interactive prompts, etc. All amazing tools. Thank you for creating this course!

创建者 Jhon K G

Oct 31, 2022

The course was easy to follow. It was clear and structural. I have learned the foundations of digital marketing and e-commerce and am sure that the following courses will be easy.

创建者 BRUNO G S

Feb 8, 2025

Acima das minhas expectativas, o curso aborda assuntos de suma importância que um profissional de Marketing Digital deve saber para levar seu grau de excelência ao próximo nível.