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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据:

7026 - Foundations of Digital Marketing and E-commerce 的 7050 个评论(共 7,095 个)

创建者 Ammar A R

Mar 14, 2023

it's really a wasting of time and money, the course doesn't worth any penny, look at the second part of it, it's totally unreliable, the instruction given to achieve the exam are totally false, the exercise asks you to fill information in a section that doesn't exist in the page, it's a real failure, sorry but it's the reality, unfortunately i've wasted my money for a delusion.

创建者 Julia M

Nov 6, 2025

You will watch more than 10 "inspiring" corporate style videos about someone's personal experience and "inclusivity" before they finally start explaining basics to you — like what marketing funnel is. Never by this course on it's own, only as a part of some specialization. It greatly discouraged me from the start and it was hard to take my specialization seriously after this.

创建者 Abel T

Nov 26, 2025

worst course or platform not understanding single topic just skipping everything and there is no verification so i can easily skip the topic and give the test...plus test are so simple there is no need of cheating or looking here and there so simple plus if the answers are wrong then also i can repeat the test with same question

创建者 Brittany S

Dec 7, 2024

The quizzes may deem to be necessary to see if the person has grasped the concept, but harsh with the grading.Should credit all past quizzes in course and allow person to pass without holding them back from the grade of the last quiz. Should not have to wait 24 hours for the person to make another attempt.

创建者 Ignacio L

Oct 20, 2025

¿Por que dicen que es gratis si despues te piden actualizar la membresía? Digan que es una demo de un solo modulo. Así podemos analizar si vale la pena invertir en la membresía o no. Como no se me avisó previamente decido ir a hacer el curso a otra plataforma. No me parece que esto sea transparente.

创建者 Warren C

Dec 19, 2023

The most of important contents are in the reading section with long articles. Some youtube videos have much better explanations for the concept. I don't understand why google needs an "instructor" for teaching this course. I won't recommend paying $69 for this course.

创建者 Deleted A

Jul 20, 2024

No me parece correcto obtener una prueba gratuita para utilizar los servios e coursera y que para obtener el certificado se tenga que abonar la suscripción. Entonces, ¿para que sirve la prueba gratuita si no me puedo descargar los certificados completados?

创建者 Brandon M

Oct 8, 2024

I'm hours into this course, and I have learned nothing but the aspirations of the multiple people they interviewed to talk about why the got into digital marketing. This course is 100% a waste of time. Reviews are definitely purchased with Bot accounts.

创建者 Steven N Z

Sep 23, 2023

Very difficult to follow and continue from one course to another. Can never find where to continue from where i last finished. I am unable to start my next section, because it is not clear where to sign onto it. VERY CONFUSING.!!!!!!

创建者 Deleted A

Apr 30, 2024

This a course that is very hard for certain learners and we need to be given the choice to take it if we want. They are pushing me into take this course and I dont want to go into it.

创建者 Laura K

Jul 14, 2025

DId not sign up for this course---terrible customer service and now stuck with $66 bill for nothing. Absolutely awful. Robbing people of money and time.

创建者 Angela E

Jul 7, 2025

Tidak flexible krn harus menggunakan komputer. Dan kebanyakan berbicara tidak penting di awal awal membuat tidak menarik. Susah untuk unsubscribe.

创建者 Jun W T

Aug 23, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

创建者 Nicholas R

Sep 14, 2025

This did not teach me anything. The course is simply providing definitions I could find using any search engine.

创建者 Camila A

Sep 14, 2025

Half of the program is about how is working in digital marketing, it is not useful and I am wasting my time

创建者 SARA J D C G

Apr 29, 2025

pior curso que eu ja vi na minha vida, deviam apagar e procurar outros empregos pq vcs nao sabem fazer nada

创建者 Sonam A

Mar 15, 2025

My legal name is only Sonam. And coursera won't accept it! Coursera should really fix this.

创建者 Saad K

Aug 17, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

创建者 Rishikesh Y

Jul 13, 2025

They not give my certificate, i completed my course but they not giving my certificate

创建者 ALBERTO V S

Mar 21, 2025

Muito ruim, mistura de partes em inglês, sem tradução, com coisas já traduzidas.

创建者 Tonya

Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

创建者 Patrick B

Oct 13, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

创建者 Cát T Đ N (

Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

创建者 he z

Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

创建者 norma g -

Dec 24, 2024

the class wont load customer service help not responding!!!