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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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676 - Foundations of Digital Marketing and E-commerce 的 700 个评论(共 7,090 个)

创建者 Yonder G

Mar 17, 2025

GREAT CLASS MATERIAL: ONE IDEA FOR THE DAY: IN MY STRATEGY IN THE DIGITAL MARKETING FUNNEL...MORE EMPHASIS ON AWARENESS AND LOYALTY. THE CURRENT STANDARD: MONEY-DRIVEN AWARENESS AND CONSIDERATION.

创建者 Lizeth S

Jan 3, 2025

Este curso de fundamentos me ayudó a entender mejor cómo funcionan las distintas partes que integran el márketing. Además a tener una idea más clara de los roles de trabajo a los que podría optar.

创建者 Maite C

Sep 20, 2024

Muy buenos recursos didácticos. Los video, lecturas, ejercicios, calificaciones intermedias ayudan un montón a captar la atención. El material es muy profundo aunque por el momento es muy teórico.

创建者 Meera C

Dec 23, 2023

Not usually a fan of online-learning but this course is great! Really enjoying it, and the content is so interesting and well-thought out. The visuals are handy, and the speakers are well-chosen.

创建者 Angela L

Jun 2, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

创建者 Muhammad A

Aug 15, 2025

I have just completed my course 1 in Digital Marketing and E-commerce Certificate program and I am very thankful to provide such a great opportunity by providing online courses to us. Thank you

创建者 Tayyab K

Aug 12, 2025

Excellent service and great experience! Everything was handled professionally, and the quality exceeded my expectations. Highly recommended for anyone looking for reliability and top-notch work.

创建者 Rao I A

Nov 18, 2024

The course is well-structured with short, engaging video lessons and quizzes, making it easy to follow even for those new to digital marketing. The self-paced format is ideal for busy learners.

创建者 Crystal A

Jul 12, 2023

It was a well explained , easy to understand course for someone like me who is very new to this . Lot of effort has been taken to give confidence and self belief to pursue this stream further.

创建者 Shubham P S

Apr 22, 2023

This is an very helpful course if u want learn digital marketing easily . this course explains many difficult concepts in very simple way which help you to get the concepts and information clear

创建者 Sabrina J

Nov 12, 2022

As a beginner, I love how informative this course was in explaining the big picture items in the subject. I loved all of the different learning styles and the simple ways they displayed the info

创建者 Júlia C

Mar 5, 2023

Excellent content, engaging video presentations and interactive learning. I really enjoyed this course and highlighted my knowledge regarding the basics of Digital marketing and e commerce. TOP

创建者 Angel D

Jan 24, 2023

I find it really interesting. I have done a degree in Digital Marketing, but I am not that confident yet. This course really helps me to understand some things that I have been struggling with.

创建者 Shani M

Oct 28, 2022

Excellent content. Easy to understand. I was able to take great notes and feel I have a solid foundation of knowledge in digital marketing to continue on my journey to complete the certificate.

创建者 Guy W

Apr 30, 2024

This was a very informative basic level course. Not ever working within the Digital Marketing industry, I feel as though I understand much more (at a basic level) of how the industry operates.

创建者 mrs s p

Nov 7, 2023

this course was a blessing been working with other costomers. but this course is the only one we need, wasnt my name suppose to be on the certificate looking forward to continuing thank you

创建者 Wenda o

Sep 19, 2023

I found the material very easy to understand and presented in small actionable bites. I would suggest this course to anyone interested in getting started with Digital Marketing and e-commerce.

创建者 Nnenna O

Oct 16, 2022

I was amazed by how simplified and knowledgeable the course was. I would 100% recommend it to anyone interested in having a basic and defined understanding of Digital marketing and E-commerce

创建者 Ayşenur T

May 20, 2022

It is great that the topic presentations include a lot of experiences and examples from daily life, that way you can define SMART goals for your life too :) I'm so excited for the next course.

创建者 Josh

Apr 14, 2025

Engaging, informative and well paced. A perfect start for anyone looking to get into the digital marketing and e-commerce world. Leaves you excited for the more in-depth stages of the course.

创建者 CHANTHORN V

Jan 19, 2023

I really happy with the course of Foundation of Digital Marketing and E-commerce. All texts and videos are designed to be easy to read and understand, the profiles of instructors are amazing.

创建者 Audu V E

Aug 8, 2022

Course was highly expository and impactful. The classes felt like they were live classes. I"ll definitely take many more courses with Coursera. A big thank you to Google for this initiative.

创建者 Maame S

Feb 28, 2023

I didn't have any prior experience in digital marketing when I first enrolled in this certificate program but now I have gained some knowledge and indepht understanding of digital marketing

创建者 Amimaya G

May 28, 2024

This e-commerce and digital marketing course has been an enlightening and comprehensive journey into the world of online business and digital strategies. The curriculum is well-structured.

创建者 CY C

Feb 22, 2023

Neat introductory course that touches on some of the industry terms and a offers insight of what to expect in the industry. Also a great preview of what is to come in the upcoming courses.