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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

6951 - Foundations of Digital Marketing and E-commerce 的 6975 个评论（共 7,095 个）

创建者 Mohd D K

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Feb 21, 2024

its non credited i did not know about it

创建者 Zakarya A A A

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Jul 15, 2023

iII'm so to completecompletedthis course

创建者 Emuesirivona A

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Jan 17, 2023

Flexible teachings with great resources

创建者 Andrea J T

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Mar 30, 2025

Se reciben certificados por cada curso

创建者 Yunyi Z

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Jul 16, 2023

Somehow useful but very basic concepts

创建者 Sitanshu B

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Mar 29, 2024

may update some topics related to ai

创建者 Deleted A

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Aug 27, 2023

Its Really Good and very helpful.

创建者 Melinda D

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Nov 13, 2023

Very basic, gentle introduction.

创建者 Saroj K

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Nov 4, 2023

Good, Digital marketing course.

创建者 Steph S

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May 1, 2024

Good instructors but too basic

创建者 Ramón P

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Sep 23, 2025

Es bueno pero un poco extenso

创建者 Srishti J

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Mar 5, 2023

moslty theoretical knowledge

创建者 Ogunbadejo O

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Sep 27, 2022

I really enjoyed the course.

创建者 sayam s

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Dec 26, 2022

i did not receive certiicate

创建者 Dominique M

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Aug 6, 2022

Very repetitive and boring.

创建者 Moayad a m A Q

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Mar 3, 2025

لا استطيع استخراج الشهاده

创建者 Aaishwarya C

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Feb 8, 2024

Lazy content delivery

创建者 Ren H

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Feb 9, 2025

that is good course

创建者 Camilo B

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Jan 9, 2024

useful for beginners

创建者 FTU.CS2 Đ A T

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Sep 30, 2022

Not really helpful.

创建者 Huang B

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Aug 14, 2025

etniuhiubehbrewg

创建者 Володимир Б

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Aug 13, 2024

платна помойка

创建者 Dawood G

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May 4, 2024

so far so good

创建者 Abdul G

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Oct 15, 2023

kurang menarik

创建者 Saleem J

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Sep 19, 2023

helpful course