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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

6776 - Foundations of Digital Marketing and E-commerce 的 6800 个评论（共 7,095 个）

创建者 Food F A

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Aug 21, 2023

VVery good

创建者 mahi s

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Mar 30, 2023

Thank you!

创建者 Torrey N

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Aug 22, 2022

Very basic

创建者 OSCAR G S C

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Nov 6, 2025

Muy buena

创建者 Awais M

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Sep 20, 2025

Best info

创建者 MAYRA Z C M

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Jul 10, 2025

Muy bueno

创建者 La L

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Apr 6, 2025

wonderful

创建者 WW W

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Jan 20, 2025

Very Good

创建者 FRANCISCO J C R

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Aug 4, 2024

Muito bom

创建者 Masrur R P

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Jul 14, 2024

Very Good

创建者 Plaban M

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Apr 13, 2024

very good

创建者 Rakesh S

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Nov 23, 2023

very good

创建者 KOVVURU D V

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Nov 7, 2023

excellent

创建者 AMAN K

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Oct 21, 2023

excellent

创建者 Aremu B

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Oct 14, 2023

it's fine

创建者 T Q T

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Jun 5, 2023

very good

创建者 [email protected]

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Apr 9, 2023

Very good

创建者 Samuel S

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Mar 29, 2023

Thank you

创建者 DHANASEENUVASAN D

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Dec 19, 2022

excellent

创建者 Dolitey E

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Dec 5, 2022

Excellent

创建者 A.Lavanya

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Nov 21, 2022

it's good

创建者 Asma N

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Sep 22, 2022

Excelent

创建者 Mostafa R

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May 30, 2022

very good

创建者 Amr Z

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Mar 24, 2025

Great 👍