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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

6751 - Foundations of Digital Marketing and E-commerce 的 6775 个评论（共 7,095 个）

创建者 Bhawani S R

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Dec 19, 2022

nice course.

创建者 Janani J

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Nov 28, 2022

Good Course.

创建者 NhatDuy N

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Oct 19, 2022

Good Course

创建者 Badmus A

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Aug 18, 2022

iinteresting

创建者 Sophy N

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May 30, 2025

insightfull

创建者 Mardi S

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Apr 27, 2025

good course

创建者 JOSEPH A

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Jan 28, 2025

Intéressant

创建者 Chirag D

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Jan 25, 2025

it was good

创建者 Lahoucine A

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Dec 20, 2024

great start

创建者 Jason F

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Oct 1, 2024

Very basic.

创建者 BERTHA D P

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Sep 9, 2024

Good Course

创建者 kartikey r

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Sep 5, 2024

nice course

创建者 Bishal S

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Jun 10, 2024

Informative

创建者 HELMI B A

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Mar 13, 2023

Worth it!!!

创建者 Ashok k V

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Dec 4, 2022

Very Useful

创建者 Priya M

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Nov 1, 2022

Informative

创建者 Sumit T

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Jul 15, 2022

Pretty good

创建者 KARAN K

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Jul 5, 2022

I was great

创建者 Yepuri V V B

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May 17, 2022

Good course

创建者 Sujal G

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Jun 29, 2025

very good

创建者 Amisha S

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May 27, 2025

It is good

创建者 DARI A S

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Apr 23, 2025

Bom Curso.

创建者 Deleted A

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Aug 27, 2024

excellence

创建者 ชิษณุพงศ์ ร

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May 30, 2024

Very nice.

创建者 Niharika S

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Dec 12, 2023

super cool