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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

6701 - Foundations of Digital Marketing and E-commerce 的 6725 个评论（共 7,095 个）

创建者 Muhammad A

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Sep 25, 2023

Good for beginner's

创建者 Emmanuel J

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Apr 3, 2023

Was very Educating.

创建者 Daniel B S

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Nov 13, 2022

Pretty good so far.

创建者 Zulaikha M

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Oct 13, 2022

VERY ENLIGHTENING!

创建者 Anas K

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Nov 10, 2025

It's was beginners

创建者 Pratham G

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Jan 29, 2025

excellent explaing

创建者 Francis B

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Mar 10, 2024

Interesting Course

创建者 Pranshu J

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Mar 1, 2023

course was awesome

创建者 YI G

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Feb 20, 2023

everything is good

创建者 OSAMAH A A

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Nov 10, 2022

Amazing ,Well made

创建者 Phyllis C

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Oct 16, 2025

very informative.

创建者 Muhammad U

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Feb 23, 2025

am very impressed

创建者 Tasfiqur R

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Dec 8, 2024

great and helpful

创建者 Jeffrey C

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Apr 24, 2024

Good information.

创建者 Peter K K

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Mar 12, 2024

very Good Content

创建者 Kally K

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Dec 23, 2022

Very good content

创建者 RUSHABH D

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Sep 18, 2022

Very informative

创建者 Nevaeh B

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Jul 6, 2025

Very educational

创建者 geneva B

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Oct 17, 2024

a lot of theorie

创建者 Menahil z

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Aug 17, 2024

certificate /??/

创建者 Rohan H N

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Jun 24, 2024

Excellent course

创建者 Fiaz A

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Aug 1, 2023

Excellent Effort

创建者 Ali I

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Jul 18, 2023

excellent course

创建者 Titichaya B

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Dec 18, 2022

very good course

创建者 KAVERIGARI S 1

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Nov 7, 2022

good explanation