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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

6601 - Foundations of Digital Marketing and E-commerce 的 6625 个评论（共 7,095 个）

创建者 Omer S A

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Nov 1, 2023

Great course, it's very informative.

创建者 Ganesh F

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Jun 24, 2023

very good content provided by Google

创建者 Devin “ H

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Apr 17, 2023

It was easy to learn and go through.

创建者 Alka R J

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Nov 13, 2022

Good teaching method good experience

创建者 Wande A

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Jul 28, 2022

Easy to follow, simple to understand

创建者 Thomas M

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Oct 10, 2024

Manageable and offered in bite size

创建者 Liu Y

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Jul 7, 2024

The course is great as an overview.

创建者 vandana s

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Jun 2, 2024

Detailed explanation of the basics.

创建者 Shreya A

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May 8, 2024

i had great exeriece in this course

创建者 T K C (

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Nov 6, 2022

easy to follow and very informative

创建者 LIANE C L

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Jun 25, 2025

curso de otima qualidade de ensino

创建者 Maria E O M

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Jun 16, 2025

seria melhor se fosse em portugues

创建者 Rabiu H K

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Jan 26, 2025

It was exceptional and insightful.

创建者 Nizar N

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Sep 16, 2024

great course with rich information

创建者 Rajarshi P

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Dec 27, 2022

It was amazing to learn new things

创建者 Amber D (

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Sep 26, 2022

Y'all got me through!! Thank you.

创建者 Nick

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Jun 29, 2022

Great coverage on the foundations.

创建者 Sneha

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Nov 4, 2024

i want to be more practical based

创建者 nelson D G ( t r a

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Nov 21, 2023

lots to know, new language to me.

创建者 Bonakele Z

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Sep 17, 2023

Very informative and interesting.

创建者 Michael H

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Aug 1, 2024

Good introduction but that's all

创建者 Pizza A

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Jul 20, 2024

Amazing, it clarifies my role...

创建者 Ecko S

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Apr 5, 2023

THE INSTRUCTOR WAS VERY DETAILED

创建者 Muhammad S

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Mar 27, 2023

Good and a easy to learn course.

创建者 Ashish D

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Dec 2, 2022

lacking assignments and projects