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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

6476 - Foundations of Digital Marketing and E-commerce 的 6500 个评论（共 7,095 个）

创建者 Kishore K

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May 12, 2024

it was good, but the discussion prompts seemed a bit too advanced

创建者 Mansoor I

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Jan 23, 2024

This course is very basic but good for revision of past learnings

创建者 Pakkiri K

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Mar 11, 2023

natural knowledge for digital marketing and e-commerce and super

创建者 अमित_Amit व

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Nov 8, 2022

I love this course, but got aid only for one I need it for all 7.

创建者 Ahtisham Z

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Jan 20, 2025

Good course to understand the foundations of Digital Marketing.

创建者 Dánae D L

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Oct 9, 2024

Le daría 5 estrellas pero a veces la traducción está incompleta

创建者 Alan H

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Dec 25, 2023

muy completo aunque falta un poco mas de practicas ilustrativas

创建者 Sidra P

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Mar 2, 2023

Kindly mention my name on my certificate. It's a humble request

创建者 Rohullah h

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Jul 7, 2023

Overall it was fantastic but there is no hands-on expereinces.

创建者 Rushil A

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Feb 14, 2023

Great course to build a solid foundation for Digital Marketing

创建者 Uzma S

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Feb 23, 2023

Working on it but so far it is a great course. Well explanied

创建者 Frances H

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May 25, 2022

Though we're taking the course on-line, it's very practical!!

创建者 MATEUS D S S

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May 5, 2025

muito vídeo desnecessário, que só toma todo o tempo da gente

创建者 Agustín P

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Sep 12, 2024

Esta bueno como introductorio, muy roboticos los profesores.

创建者 jobin M

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Mar 1, 2024

Its a perfect course to kick start a new professional career

创建者 Ricardo F D

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Jul 6, 2023

Almost 5 stars.

It covered broad topics, but not so detailed.

创建者 Pam P M

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Jul 2, 2022

Good overview of e-commerce and digital marketing concepts.

创建者 Mohammed A T

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Mar 25, 2025

FOR THE STUDENTS IT IS A GOOD OPPORTUNITY TO GAIN KNOWLEDGE

创建者 Obi N

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Aug 27, 2024

This is awesome the course has realy helped me in real life

创建者 Pratyasha S

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Apr 11, 2023

i am glad with the content but certificate could be better.

创建者 PETAR K

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Sep 4, 2022

Just a bit more real-life examples could have helped more.

创建者 Jason R

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Sep 1, 2022

Insightful; need to do the others before full review though

创建者 Katherine H P

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Feb 24, 2024

Sometimes the questions on the quizzes are not very clear.

创建者 Omneya A

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Apr 23, 2023

Amazing just would have loved to have a bit more practice.

创建者 ALBERTO I

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Nov 30, 2025

Curso muy interesante y bien organizado. Muy recomendable