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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据:

6451 - Foundations of Digital Marketing and E-commerce 的 6475 个评论(共 7,095 个)

创建者 Muhammad S N

Sep 17, 2022

Quite basic but very effective information they share absolutely love it .

创建者 jon b

May 26, 2023

Good course that offers a great start to digital marketing and e-commerce.

创建者 Ivan J D

Dec 22, 2022

Un curso que permite complementar lo que hoy se vive en el mercado laboral

创建者 Ruth P

Nov 30, 2022

Great course, I'm learning the basics of digital marketing and E-commerce.

创建者 Aidan

Oct 16, 2025

The grading system makes no sense at all its also really glitchy at times

创建者 Iero B

Feb 20, 2025

Bom porque me ajudou a saber como funciona o Marketing Digital E-commerce

创建者 Asmat R

Oct 25, 2024

Designed in a really good way by providing examples and allied concepts.

创建者 ursel k f d

Dec 16, 2022

Me gusto mucho, considero que se pudiera ser mas profundos en los temas.

创建者 nay k

Sep 8, 2024

This course teach me more digital and technological lessons and I got .

创建者 Zoey G

Mar 6, 2023

It was a decent thing. Some things got worded weired but that was okay.

创建者 Bilal S

Oct 14, 2022

I learnt alot of new skills and knowledge on digital marketing basics.

创建者 Barkha A

Aug 12, 2025

It's just theory but it helped me understand so many different things.

创建者 Rangasai m

Feb 14, 2023

It was nice experience for me and i learnt many things in this course.

创建者 Vernique R

Apr 15, 2025

I appreciate how the instructor was very encouraging the entire time.

创建者 A. S

Jan 28, 2024

Wanted to see more of the art and writing related part of the course.

创建者 Syed M

Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)

创建者 Daniela G d M

Feb 24, 2025

me faltó la opción de preguntarle cosas a la IA durante las lecturas

创建者 Happy I

Nov 1, 2022

it's been cool and I hope in learning more, especially the practical

创建者 Carman M

Oct 2, 2022

very professional and cover all necessary area and explaned clearly

创建者 Háyran G G C

May 14, 2025

Conteudo muito relevante mas a tradução mais atrapalha do que ajuda

创建者 dotverbplus

Nov 27, 2023

This first course as much as it is informative, it is way too long.

创建者 Hepziba J

Aug 5, 2022

Its great to learn the courses and getting certificates from Google

创建者 Christian M A

Jul 11, 2023

The course outline was resourceful, and the facilitators were good

创建者 Orkun C

Jan 29, 2025

Çevirisi biraz zayıf, onun dışında gayet iyi planlanmış bir kurs.