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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

601 - Foundations of Digital Marketing and E-commerce 的 625 个评论(共 7,090 个)

创建者 Javed B

Aug 26, 2023

i am very exciting that I have completed course from coursera foundation of digital marketing and e commerce and I got certificate. definately this coursera certificate will grow my career in digital marketing field

创建者 Aistė D

Jul 15, 2022

I think it gives a great foundation in a clear and well organized manner. Even if you, like me, have already had previous knowledge about these things, it's nice to revisit the main concepts in a well explained way.

创建者 Michelle K

Apr 29, 2025

The instructor was amazing and delivered the information very concisely. I was impressed and felt that I learned much more than I expected to. I am very pleased with my decision to purchase access to these courses.

创建者 MARYAM A

Mar 27, 2024

very helpful and easy to understand. the practice quizzes helped me prepare for the main quiz and the inbuilt automatic answer gives quick results with detailed reasoning for correct answer. That helps me remember.

创建者 Ayushman P

Jun 12, 2025

This course provided a solid foundation in digital marketing and e-commerce. The content was clear, engaging, and practical. I would recommend it to anyone looking to start or advance their knowledge in this field

创建者 Cristina L

Jun 13, 2022

Great course! It is a great way to start, to learn the basics and understand what is expected from a Digital Marketing and e-Commerce professional. Excited to keep learning with the other courses of this program!

创建者 Stephanie J B

May 26, 2022

I love that I was able to obtain my certificate while working a full time job. Im so glad Google provides this for people like me who want to grow in a new field. I've been recommended this to people that I know.

创建者 CAROLINA Z

Feb 16, 2025

Me gustó mucho este curso, las evaluaciones finales me confundieron y creo que el idioma debe ser mejorado (traducciones al español); ya que en muchos casos confunde el uso de palabras inadecuadas y de redacción.

创建者 khumelo M

Aug 17, 2023

This course was more informative than I anticipated. I have gained so much knowledge and insight into what Digital marketing. With the skills I have learned I hope to secure a job in the digital marketing field.

创建者 Peter J

Jul 5, 2023

It is the perfect start to your Digital Marketing and E-Commerce Journey. After learning the foundations not only do I feel a step close to fulfilling my goals but I also feel like I have grown as a professional.

创建者 Bukola D

Apr 26, 2023

This digital marketing and e-commerce course is educative, informative, and engaging. I am glad I could assess this opportunity to learn a new skill to enhance my self-development. I recommend it with confidence.

创建者 Mega R

Apr 2, 2023

I really enjoy this course because the tutor makes it easier to understand besides the interest I have on this topics. Thanks for Google & Coursera to provide this course for us to grow our potential & knowledge.

创建者 Anas A

Jan 23, 2023

it's a comprehensive guide for anyone looking to understand the digital landscape. The author does a great job of explaining key concepts and strategies in a clear and easy-to-understand manner. Highly recommend.

创建者 Justin C

Sep 11, 2022

Very informative and highly useful for applying and entering into the digital marketing field! This course teaches you how to think like a digital marketer and the things that you need to say in these interviews.

创建者 Liz O

Jun 15, 2022

I enjoyed this course. They are easy to understand, straight to the point, and engaging. I appreciated the little quizzes in the middle of the video. Those ensured that I was paying attention. Joi was a pleasure.

创建者 Tanu R

Nov 8, 2024

Thank you coursera and teachers for teaching me about digital marketing e- commerce . I feel grateful to learn from expert as well as got the chance to hear the wonderful concept of digital marketing from them.

创建者 Dale C

Jul 10, 2024

I learned what digital marketing and e-commerce are Roles and opportunities Customer journey maps and marketing funnels Creating a digital marketing strategy all tools I can use moving forward on my career path.

创建者 Milica G

Dec 1, 2023

Very detailed course with great explanations. As a listener, I get the feeling this course was put with together with a lot of care by professionals who love what they do, and are proud to share their knowledge.

创建者 Naqqad M

Apr 2, 2023

The course is solid, but as an introductory course, it can be overwhelming with the amount of information presented. Nonetheless, it provides a great foundation for further learning and exploration in the field.

创建者 Julie M

Feb 2, 2023

It was really informative. It is nice to learn the language and expectations that match up with the tasks required to build and market brands or businesses, their social media or online presence and reputation.

创建者 Abdul B

Nov 27, 2022

For those who want to get familiar with and understand digital marketing and e-commerce, or if someone wants to switch careers and learn whether this field is suitable for them, this course will surely help you.

创建者 Muhammad A

Nov 15, 2022

This course was all about the basic information and knowledge about digital marketing and e commerce. It shows the best knowledge of basics of the digital marketing and is the best prepared course for bigenners.

创建者 Alicia V B

Mar 18, 2025

Excelente contenido, las explicaciones claras con ejemplos sencillos, la evaluación continua lo hacen un curso que invita a ir por mas. Las practicas e interacciones con el Bot son geniales. Lo recomiendo 100%

创建者 Syed A

Dec 10, 2024

The beginner's courses help people to get to know about the basic concepts of Social media marketing and get initial insights about different tools being used to make social media marketing practices effective.

创建者 gabriel j

Oct 26, 2023

This was very educating, interesting, and engaging. In module 1, it was really encouraging hearing about the stories of the Google employees. I generally liked that there was a discussion forum for interaction.