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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MS

Feb 13, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

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5901 - Foundations of Digital Marketing and E-commerce 的 5925 个评论（共 7,102 个）

创建者 Shirly R

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Jan 27, 2025

good

创建者 Jamil B

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Jan 25, 2025

good

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Jan 24, 2025

Good

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Jan 24, 2025

good

创建者 Mokshada M

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Jan 12, 2025

none

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Jan 11, 2025

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Jan 11, 2025

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Jan 10, 2025

woow

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Jan 6, 2025

good

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Dec 20, 2024

good

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Dec 1, 2024

best

创建者 Jordan G

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Nov 22, 2024

bien

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Nov 18, 2024

nice

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Nov 7, 2024

Клас

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Nov 2, 2024

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Oct 24, 2024

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Oct 20, 2024

nice

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Oct 17, 2024

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Sep 30, 2024

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Sep 30, 2024

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