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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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5626 - Foundations of Digital Marketing and E-commerce 的 5650 个评论（共 7,113 个）

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May 22, 2023

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Apr 11, 2023

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Mar 24, 2023

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Jan 24, 2023

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Dec 17, 2022

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Dec 7, 2022

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Nov 29, 2022

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Nov 11, 2022

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Oct 14, 2022

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Sep 25, 2022

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Aug 29, 2022

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Aug 7, 2022

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Jul 28, 2022

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Jul 18, 2022

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Jul 9, 2022

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Jun 23, 2022

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Nov 19, 2025

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Nov 19, 2025

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Nov 2, 2025

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Oct 10, 2025

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Oct 3, 2025

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Oct 3, 2025

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Sep 20, 2025

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Sep 7, 2025

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创建者 madiha I

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Aug 25, 2025

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