Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

5351 - Foundations of Digital Marketing and E-commerce 的 5375 个评论（共 7,113 个）

创建者 QIAN G

•

Aug 13, 2024

excellent

创建者 Ouokanouon Y V Z

•

Aug 11, 2024

Excellent

创建者 Ms/Mrs H

•

Aug 6, 2024

Excellent

创建者 MUHAMMAD N F

•

Jul 29, 2024

very good

创建者 Deleted A

•

Jul 27, 2024

MUY BUENO

创建者 EPRIMASKI J P

•

Jul 24, 2024

Thank You

创建者 Kruten K P

•

Jul 20, 2024

Excellent

创建者 jimenez g m g

•

Jul 19, 2024

Excelente

创建者 Yosafat W P

•

Jun 28, 2024

its great

创建者 DAMIAO P D S

•

Jun 14, 2024

Muito bom

创建者 WILLIAM V

•

Jun 12, 2024

EXCELENTE

创建者 suwilanji p

•

Jun 6, 2024

Rich data

创建者 Vinit D

•

May 30, 2024

I like it

创建者 Rebeca T

•

May 21, 2024

incrível!

创建者 JULIO C

•

May 19, 2024

EXCELENTE

创建者 JOAO P F S

•

May 7, 2024

muito bom

创建者 Sabir H

•

Apr 23, 2024

Very Good

创建者 Greer A

•

Apr 22, 2024

excellent

创建者 K H

•

Apr 17, 2024

very good

创建者 Kirill A

•

Mar 7, 2024

Excellent

创建者 Thyago B d M

•

Mar 4, 2024

muito top

创建者 Samir S

•

Feb 14, 2024

very good

创建者 Muhammad F D

•

Feb 5, 2024

Great !!!

创建者 saqlain j

•

Feb 5, 2024

Excellent

创建者 Robby G R T

•

Feb 4, 2024

Very Good