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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

5151 - Foundations of Digital Marketing and E-commerce 的 5175 个评论（共 7,116 个）

创建者 AIRISH P

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Jun 27, 2022

good course

创建者 Chinekezi G

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May 16, 2022

Excellent!

创建者 Ashish K

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Nov 19, 2025

it as good

创建者 Sultan A A

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Oct 9, 2025

insightful

创建者 Jonathan C R A

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Sep 19, 2025

Muy bueno!

创建者 JUAN N M L

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Aug 2, 2025

buen curso

创建者 YOUSEEF E M M

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Aug 2, 2025

ممتازة جدا

创建者 Abraham D

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Aug 1, 2025

Excelente.

创建者 NANCY L D Z

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Jul 24, 2025

Buen curso

创建者 Phạm T H

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Jul 17, 2025

Hay bổ ích

创建者 Gsaen K

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May 20, 2025

سهلة الفهم

创建者 GABRIEL A A

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May 1, 2025

Muito bom!

创建者 JOAO B D N

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Apr 30, 2025

Muito bom!

创建者 Kajal

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Mar 27, 2025

Very Good!

创建者 Shaxzada

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Mar 2, 2025

Absolutely

创建者 status v & s v &

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Feb 20, 2025

wary cooed

创建者 Hugo R R J

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Feb 4, 2025

Buen curso

创建者 Rafaela N P d S

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Jan 29, 2025

Muito bom!

创建者 Razan K

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Jan 13, 2025

دورة جميلة

创建者 Ayu S K

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Dec 18, 2024

Bermanfaat

创建者 Lorraine A

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Nov 12, 2024

Excellent!

创建者 Ahmed S

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Nov 1, 2024

دوره ممتزه

创建者 Abderrahmane G

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Oct 19, 2024

incroyable

创建者 Selva L D

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Sep 18, 2024

Excelente.