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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

5101 - Foundations of Digital Marketing and E-commerce 的 5125 个评论（共 7,111 个）

创建者 Lenon M

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Feb 9, 2024

Informative

创建者 Qiqi U

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Feb 4, 2024

amazing one

创建者 kainat g

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Feb 1, 2024

best course

创建者 Mujeeb U R

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Jan 26, 2024

Outstanding

创建者 MEKIBIB B S

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Jan 18, 2024

nice course

创建者 Shweta U

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Jan 3, 2024

Best course

创建者 Yasir S

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Jan 2, 2024

very good .

创建者 SHUBHAJOYTI D

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Nov 9, 2023

nice course

创建者 Andres B

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Oct 10, 2023

grate bases

创建者 Ivan V

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Oct 9, 2023

good start!

创建者 Shivanjali N

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Oct 2, 2023

nice course

创建者 Alifah N H

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Aug 30, 2023

niceeeeeeee

创建者 Ganpat C

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Aug 26, 2023

awsum stuff

创建者 sineenart c

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Aug 24, 2023

really good

创建者 Ziad N

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Aug 14, 2023

Exceptional

创建者 Xuan T B

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Aug 1, 2023

I love this

创建者 Vaibhav A M

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Jul 26, 2023

Information

创建者 Samantha C

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Jun 26, 2023

Really good

创建者 Camila a

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May 15, 2023

Maravilloso

创建者 Kaushal S

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May 5, 2023

really nice

创建者 Zafar B

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Apr 4, 2023

Good course

创建者 Vishal S

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Mar 30, 2023

Best course

创建者 Aman Y

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Mar 10, 2023

very good

创建者 GHULAM H

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Mar 7, 2023

good course