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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4851 - Foundations of Digital Marketing and E-commerce 的 4875 个评论（共 7,115 个）

创建者 farhan s

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Oct 20, 2025

Good learning

创建者 Muhamad J R

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Oct 11, 2025

easy to learn

创建者 JOSIAS J B C

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Aug 6, 2025

Fue muy bueno

创建者 RONALDO E N T

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Jul 20, 2025

Esta buena 👍

创建者 HAROLD E S S

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Jul 14, 2025

aprendi mucho

创建者 Shravani K

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Jul 6, 2025

very helpfull

创建者 Brayant R

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May 30, 2025

Great starter

创建者 Óscar H R

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May 16, 2025

todo muy bien

创建者 Mohammed F B S

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Apr 17, 2025

Amazing start

创建者 Midhun M

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Apr 2, 2025

GREAT SESSION

创建者 Ted C

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Apr 2, 2025

Great program

创建者 BAYU P

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Feb 23, 2025

nice training

创建者 Gerardo V

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Jan 29, 2025

Todo muy bien

创建者 Rengga S

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Jan 14, 2025

Good practice

创建者 Bonnie L

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Jan 7, 2025

GREAT course!

创建者 king6in

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Dec 14, 2024

Great course.

创建者 Anoushka C

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Nov 20, 2024

Great course!

创建者 Inas E

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Aug 31, 2024

GREAT program

创建者 Rizki M

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Aug 2, 2024

its very good

创建者 antonio a

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Jul 23, 2024

Great course!

创建者 Naveen J

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Jul 18, 2024

Great work 👍

创建者 Levy M

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Jun 10, 2024

Very didactic

创建者 Vladimer G

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May 22, 2024

Great content

创建者 Deleted A

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Feb 11, 2024

Great course!