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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

4676 - Foundations of Digital Marketing and E-commerce 的 4700 个评论（共 7,115 个）

创建者 PIETRO H L P

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Mar 29, 2025

Achei fácil dms

创建者 Luisa S

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Feb 28, 2025

excelente curso

创建者 CRISTIAN D J S B

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Feb 24, 2025

maravilhoso!!!!

创建者 Emmanuella E

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Feb 7, 2025

I learned a lot

创建者 JEAN-PIERRE M S S

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Jan 30, 2025

Très instructif

创建者 RENATO R I

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Jan 28, 2025

CURSO EXCELENTE

创建者 Alejandro R R A

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Jan 25, 2025

Excelente curso

创建者 Uriel M

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Jan 16, 2025

Muchas gracias!

创建者 Camilo G

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Dec 12, 2024

Excelente curso

创建者 Juan C T

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Dec 2, 2024

muy buen curso.

创建者 Satyavrat K

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Nov 24, 2024

very enthuastic

创建者 Yesica P ( c M

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Nov 12, 2024

Excelente curso

创建者 SHRUTI S

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Oct 30, 2024

good.. loved it

创建者 Vivian D

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Oct 20, 2024

good course for

创建者 Leo D d B

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Oct 10, 2024

very insightful

创建者 Genaro D L T

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Oct 9, 2024

excelemte curso

创建者 Muhammad D A

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Oct 4, 2024

Easy and simple

创建者 Rahmatulloh

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Sep 30, 2024

Very insigtfull

创建者 Gloria E H H

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Sep 16, 2024

Excelente curso

创建者 Claudia Y R

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Sep 16, 2024

Excelente curso

创建者 Ramsha

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Sep 13, 2024

amazing course!

创建者 Diego S

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Sep 11, 2024

Muy Interesante

创建者 VICTOR M C

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Aug 22, 2024

demasiado denso

创建者 Chike-Nwosu C C

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Aug 19, 2024

I'm so grateful

创建者 Pankaj K

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Aug 18, 2024

Really helpful.