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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

4326 - Foundations of Digital Marketing and E-commerce 的 4350 个评论（共 7,118 个）

创建者 César L T P

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Sep 16, 2024

I love this course!

创建者 Maroly M S

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Sep 12, 2024

Excelente contenido

创建者 Waheed A

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Sep 12, 2024

Very helpful course

创建者 Aika O

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Aug 27, 2024

great course so far

创建者 selamawit c

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Aug 22, 2024

amazing experience!

创建者 Jennifer N

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Aug 14, 2024

Wow!! Enough Said!!

创建者 Jajam H J

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Jul 5, 2024

very helpful for me

创建者 Ganesh B

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Jul 4, 2024

It's easy to learn.

创建者 Manisha J

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Jun 12, 2024

very well explained

创建者 Kira S

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Apr 26, 2024

very useful course!

创建者 Tahirah C

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Mar 1, 2024

Clear and engaging.

创建者 kahfi m

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Jan 9, 2024

need more knowledge

创建者 Mudassar b i A

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Jan 7, 2024

Amazing course 👍❣️

创建者 Ahmed K

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Dec 10, 2023

very amazing course

创建者 Lawrence J E

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Nov 27, 2023

Incredibly Awesome!

创建者 Muhammad W

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Oct 29, 2023

it was really great

创建者 Janitza R

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Jul 24, 2023

amazing! thank you.

创建者 marco m

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Jul 21, 2023

really great course

创建者 Maha I

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Jul 16, 2023

very well organized

创建者 Szigeti R

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Jun 22, 2023

Absolutely amazing!

创建者 PETER Y

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Jun 9, 2023

It was very helpful

创建者 Khaldoun A

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May 31, 2023

It is Amazing!!!...

创建者 Naoya O

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May 30, 2023

the great professor

创建者 Ali A A A A

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May 18, 2023

Very Valuable +++++

创建者 Udoka M E ( U

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May 17, 2023

Easy to understand.