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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

4301 - Foundations of Digital Marketing and E-commerce 的 4325 个评论（共 7,118 个）

创建者 Jan C V

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Apr 5, 2023

Helpful and awesome!

创建者 Hoda A

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Mar 15, 2023

Amazing introduction

创建者 Pedro D

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Feb 6, 2023

Excelenge contenido!

创建者 Osama S

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Jan 16, 2023

Very well instructed

创建者 Faree N

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Jan 14, 2023

Great learning ever!

创建者 Ahmed a

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Jan 9, 2023

Thankks a lot to all

创建者 Zsofia P

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Nov 10, 2022

really useful course

创建者 Noor M

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Oct 23, 2022

the briliant course

创建者 iza d p

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Oct 11, 2022

Was very insightful

创建者 Narin K

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Oct 7, 2022

Very Good courses .

创建者 Claudia S

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Sep 27, 2022

Great Great, Love it

创建者 عبدالحق ا ا

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Sep 4, 2022

Thank you, Coursera.

创建者 R.Naganath D

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Aug 15, 2022

Enjoyed and learmed

创建者 Amr S

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Aug 5, 2022

Quite comprehensive.

创建者 Mariam E W

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Jun 28, 2022

Very useful and fun!

创建者 Phạm P

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Sep 27, 2025

Khóa học rất bổ ích

创建者 Ridhima S

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Jul 18, 2025

it was good session

创建者 Araf R

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Jul 13, 2025

It's really great .

创建者 MARIA Y E A

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Jul 7, 2025

Me encantó el curso

创建者 Disha J

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Jun 6, 2025

The course was good

创建者 Detria G

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Jan 1, 2025

Best decision ever!

创建者 muhammad h

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Nov 1, 2024

i am very thankfull

创建者 Ahmed D

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Oct 14, 2024

انها دوره رائعه حقا

创建者 Kondapalli R

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Oct 2, 2024

it helps me to much

创建者 Fazlul T

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Sep 23, 2024

Great for beginners