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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据:

4176 - Foundations of Digital Marketing and E-commerce 的 4200 个评论(共 7,117 个)

创建者 JoJo S

Nov 29, 2022

iIt was vey educational

创建者 David M

Nov 10, 2022

Very clear and thorough

创建者 Grady C

Nov 6, 2022

Extremely Informative!!

创建者 ZINE S

Nov 2, 2022

thanks for everything !

创建者 awais m

Sep 26, 2022

Beyond my expectations

创建者 Md J A

Sep 11, 2022

this is best course in

创建者 Kiran S D

Aug 25, 2022

It was very good course

创建者 Rabah F Q

Jun 6, 2022

very easy to understand

创建者 vidi f

Nov 12, 2025

bagus menambah wawasan

创建者 Dani N

Sep 21, 2025

I LIKE THE COURSE OF 1

创建者 Rahanur I R

Sep 1, 2025

good topic and example

创建者 SATAKSHI G

Aug 11, 2025

skill enhancing course

创建者 Edward O W

Jul 5, 2025

kerenn bangett isinyaa

创建者 DIANA A M Z

Apr 23, 2025

Muy útil e interesante

创建者 Shady A

Apr 2, 2025

Very Impressive course

创建者 Mantchine L

Mar 28, 2025

estou muito satisfeito

创建者 Angelin D

Feb 25, 2025

merci ca ete surperble

创建者 Ishini R

Feb 18, 2025

Good. I learned a lot.

创建者 Soumen M

Jan 12, 2025

IT IS VERY INFORMATIVE

创建者 angela v l a

Dec 13, 2024

Excelente aprendizajes

创建者 Lois 4 r

Nov 21, 2024

Very insightful course

创建者 ROHAN J M A

Sep 22, 2024

gives a good knowledge

创建者 Ikechukwu E

Aug 26, 2024

It the best class ever

创建者 dieni a

Aug 26, 2024

its amazing, thank you

创建者 Kizito M I

Jul 29, 2024

The trainer is awesome