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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4051 - Foundations of Digital Marketing and E-commerce 的 4075 个评论（共 7,121 个）

创建者 Hitesh S

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Nov 1, 2022

Meaningful and insightful

创建者 Siti N H B H

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Nov 1, 2022

this is my favorite title

创建者 Khalid M

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Oct 29, 2022

Really informatic course

创建者 Levon M

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Oct 26, 2022

Covers good fundamentals

创建者 Fatima L

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Sep 28, 2022

Instructors are amazing!

创建者 Ahmed K H

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Sep 1, 2022

great from to to bottom.

创建者 Arunkumar h A

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Sep 1, 2022

doing well about society

创建者 Manha Q

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Aug 5, 2022

Very helpfull and Amazing

创建者 Pejman D

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Jul 6, 2022

Tidy, Clear and Organised

创建者 Devalnath

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Jul 6, 2022

Totally worth every penny

创建者 Isam M

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Jun 27, 2022

Very good for the starter

创建者 Tangou T A S

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Jun 25, 2022

Great course. I recommend

创建者 muneer h

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Dec 14, 2025

great course i ever seen

创建者 Hadiqa G

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Dec 11, 2025

It was very informative.

创建者 Victor G S

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Nov 13, 2025

Really throughout course

创建者 Christian U

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Nov 9, 2025

Very Good for your live!

创建者 Saam H

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Oct 22, 2025

دورة ثرية جدا بالمعلومات

创建者 Hershey V

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Oct 7, 2025

best foundational course

创建者 Viviana V

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Jul 24, 2025

muy completo y didactico

创建者 M

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Jul 19, 2025

Its good and informative

创建者 Akansh G

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Jul 11, 2025

I LEARNED A MANY ASPECTS

创建者 CARLOS A P G

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Mar 27, 2025

EXCELENTE EL APRENDIZAJE

创建者 Alberto S d J

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Mar 12, 2025

nota 10. adorei o curso.

创建者 Gypsy Y

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Mar 4, 2025

Thank you to my coaches!

创建者 Bilal H

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Feb 26, 2025

دور ة جيملة جدا شكرا لكم