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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3126 - Foundations of Digital Marketing and E-commerce 的 3150 个评论（共 7,121 个）

创建者 Chadha S

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Jun 11, 2024

It was really very insightful and intresting!

创建者 Fazil N

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Apr 18, 2024

I feel blessed to have completed this course.

创建者 Simas G

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Mar 11, 2024

proper structured information well presented.

创建者 Meliza R

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Feb 18, 2024

I've learned so much! and I'm just starting!!

创建者 Jazuli A M

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Dec 3, 2023

Very nice program and interesting instructors

创建者 José M G C

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Aug 5, 2023

The best course about marketing I've ever had

创建者 Claudia H

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Aug 3, 2023

Excellent information! I am learning so much.

创建者 BRIAN J

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Jul 11, 2023

Great instructors and easy to understand tuto

创建者 NSC_ U

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Jul 9, 2023

Best platform to get skills with practise !!!

创建者 Joachim S P

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Jul 7, 2023

excellent and very easy to understand course!

创建者 aliza s

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Mar 23, 2023

Its Fantastic I love the the way of teaching.

创建者 Munir A

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Feb 13, 2023

it was amaizing and so helpful

thanks Coursera

创建者 rishabh s

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Jan 16, 2023

awesome course is so much interestinteresting

创建者 Jennifer C

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Dec 29, 2022

Excellent! Very thorough and I learned a lot.

创建者 Michael G

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Dec 18, 2022

I learned a lot and I am excited to continue.

创建者 Nana Y A

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Dec 6, 2022

Very impressive... Really enjoyed the course!

创建者 Abdelghani E

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Dec 4, 2022

c'était tellement riche en informations

merci

创建者 Stvng T

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Nov 26, 2022

Detailed, well taught and totally insightful.

创建者 Marvin D

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Nov 10, 2022

fast paced and very professional presentation

创建者 Shahzeb D

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Nov 6, 2022

Very nice and highly recommended for everyone

创建者 Imran M

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Nov 1, 2022

This is an excellent and life-changing course

创建者 Mohamed A

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Aug 30, 2022

Wonderful course, thank you for your efforts.

创建者 Destiny K

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Jul 30, 2022

Wonderful course that was easy to understand!

创建者 Keitiretse M K

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Jun 8, 2022

It was fun and I learned useful information.