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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据:

3076 - Foundations of Digital Marketing and E-commerce 的 3100 个评论(共 7,121 个)

创建者 Vinh P

Mar 6, 2023

Very engaging and informative, suitable for all

创建者 MUHAMMAD Y

Feb 22, 2023

absolutely wonder ful amazing intresting course

创建者 Venessa M M

Feb 12, 2023

It is a well structured and informative course.

创建者 Sowmiya R

Feb 12, 2023

loved the course it's amazing easy way to learn

创建者 Pio F

Jan 6, 2023

Laid the proper foundation in an efficient way!

创建者 Anothai I

Jan 2, 2023

Great fundamental course with great explanation

创建者 Angel C

Dec 30, 2022

Excelente curso! Realmente aprendí cosas nuevas

创建者 chaimae d

Nov 16, 2022

Thank you so much for this, it was very helpful

创建者 Ana C M

Oct 10, 2022

Very complete, intense and explains very well.

创建者 César C

Sep 26, 2022

Excelente curso. Didáctico y fcil de completar

创建者 Ghazwa M

Sep 15, 2022

Empfehle ich jeden an diesem Kurs teilzunehmen

创建者 jaemi d

Aug 26, 2022

Learned a lot about basics of digital marketing

创建者 Laura V R

Aug 18, 2022

Amazing information that can be use right away.

创建者 Shalom G

Jul 20, 2022

Its the best course ever with tangible examples

创建者 Vallendio B

Jul 8, 2022

easy basic course material to dive into the job

创建者 Emilio O

Aug 28, 2025

Curso con muy buena estructura de aprendizaje.

创建者 Deleted A

Aug 27, 2025

Como curso introductorio me parece perfecto...

创建者 Jyotismita

Jun 3, 2025

explore the new skill which helps in my career

创建者 Miq D

May 5, 2025

menarik sekali dan banyak ilmu yang bermanfaat

创建者 Carolina B

Apr 12, 2025

Me encantó la información y como la transmiten

创建者 david m

Sep 16, 2024

Cosas muy útiles, perfectas para la iniciación

创建者 Charlie A J

Sep 2, 2024

It was a blast! I got to learn valuable skills

创建者 Jaime J C S

Aug 11, 2024

Excelente curso, completo y bien estructurado.

创建者 Virginia S

Mar 15, 2024

I learned so much and I will continue my path!

创建者 AHSAN M

Mar 3, 2024

this is amazing easily understand every lesson