Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3051 - Foundations of Digital Marketing and E-commerce 的 3075 个评论（共 7,120 个）

创建者 Myat T H

•

Sep 25, 2025

Great starter course for an amazing journey....

创建者 Ahmed S

•

Jun 19, 2025

This is a great learning platform for learners.

创建者 Rehmatullah Q

•

May 31, 2025

Great explanation and easy to understand topic.

创建者 Adib M

•

Apr 22, 2025

Kursus ini sangat informatif dan mudal dipahami

创建者 Abubakr M B M A

•

Mar 29, 2025

جيده جدا مفصله وفيها الكثير من الامثله الممتاذه

创建者 Franz P

•

Sep 25, 2024

I've learned all of the modules that i takes <3

创建者 Leidy N Z S

•

Aug 22, 2024

excelente curso aplicable a mi vida profesional

创建者 Sheryl O

•

Aug 21, 2024

I learned a lot. Very well explained. Loved it!

创建者 Rami A

•

Apr 22, 2024

Great course and Instructors, Thank you so much

创建者 Emilija R S

•

Mar 12, 2024

Really good! thank you for sharing knowledge!!!

创建者 Rishi

•

Feb 15, 2024

EXCELLENT KNOWLEDGE AND GREAT LEARNING MALHOTRA

创建者 Riya C

•

Feb 3, 2024

This course is very helpful for career building

创建者 Ghulam D

•

Nov 12, 2023

It is excellently designed course for beginners

创建者 Otobong S

•

Nov 3, 2023

Quite an interesting course. Worth every penny.

创建者 Saleem K

•

Sep 20, 2023

Thank you team Google for such awesome courses.

创建者 AMARKARTHIK G

•

Sep 10, 2023

EASY TO COPE UP WITH THE TUTOR AND THE CONCEPTS

创建者 Saleh J

•

Sep 1, 2023

This was an amazing course and I learned a lot!

创建者 Ayesha T K

•

Aug 2, 2023

It was so easy. It was amazing and exceptional.

创建者 Kunal G

•

Jul 25, 2023

Very informative & quite a learning experience.

创建者 Martins E

•

Jul 14, 2023

Super easy to understand and a bit entertaining

创建者 Samuel F

•

Jul 5, 2023

Great course, very well thought out and taught.

创建者 Matthew M

•

Jun 13, 2023

Great videos! Love how everything is explained.

创建者 Jack P

•

Jun 7, 2023

A good introduction to the certificate program!

创建者 Vinh P

•

Mar 6, 2023

Very engaging and informative, suitable for all