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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3026 - Foundations of Digital Marketing and E-commerce 的 3050 个评论（共 7,120 个）

创建者 Muhammad Z

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Aug 25, 2024

overall lectures was good and easy to understand

创建者 Gregory A

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Jul 30, 2024

Exceptional Learning Opportunity! Don't Miss Out

创建者 Nguyễn T V A

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Mar 17, 2024

I really like it and shock with many information

创建者 Kendra A

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Feb 6, 2024

Very educational, easy to follow and interesting

创建者 Drashti S

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Jan 28, 2024

It is just the best course for digital marketing

创建者 Samim S

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Dec 7, 2023

GReate foundation Knowledge of Digital Marketing

创建者 Deleted A

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Nov 23, 2023

Great content and well structured and explained!

创建者 Anthony M

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Nov 6, 2023

Amazing course I had a real fun time on learning

创建者 Karthick V

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Sep 20, 2023

Excellent content and easy self learning method

创建者 umm e a

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Aug 16, 2023

Thats a very good opportunity for the students.

创建者 Rajendra P K

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Jul 16, 2023

Nicely designed easy to understand and build up

创建者 shumaiza A

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Jun 7, 2023

It's too good to learn more things in less time.

创建者 chaimae a

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May 30, 2023

i really learn a lot in this course it's helpful

创建者 Adetutu O

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Apr 19, 2023

Great foundation and start to digital marketing.

创建者 Jessica S

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Mar 13, 2023

very informative, presenting style is a delight!

创建者 Angela A B

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Feb 15, 2023

Très bien organisé, clair et les enseignants top

创建者 AMIRA B R S

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Feb 7, 2023

I gain new interesting knowledge, thanks Google!

创建者 Inga A

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Jan 24, 2023

great way to remember basic of digital marketing

创建者 Blessings M M

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Jan 23, 2023

Excellent and a great impact with extreme skills

创建者 Francis D

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Dec 29, 2022

Good introduction to the digital marketing field

创建者 Jeremy C

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Nov 25, 2022

Well designed and easy to understand. Well Done!

创建者 Putthiphong A

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Nov 16, 2022

It was an advantage to me and my future careers.

创建者 Phoebe S M

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Aug 28, 2022

A very insightful course. Will highly recommend!

创建者 Manuel M

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Jul 24, 2022

first course, learn the basics, SEM, SEO, SERP´S

创建者 ROBERTO M E

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Oct 7, 2025

Buenas bases para comenzar en Marketing digital