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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3001 - Foundations of Digital Marketing and E-commerce 的 3025 个评论（共 7,120 个）

创建者 Pablo C

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Sep 15, 2023

great foundations !

nicely explained and easy flow

创建者 Ali T

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Sep 10, 2023

The most valuable learning experience I have had.

创建者 Irina T

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Aug 16, 2023

Everything is very pleasant! Thank you very much!

创建者 K G

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Jun 30, 2023

Was an amazing course!

i really learned so much!!!

创建者 Monika A

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Jan 19, 2023

The course was really helpful to clear my basics.

创建者 Gabriel M

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Jan 16, 2023

Very simple for the experienced digital marketer!

创建者 SOMESULA J

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Dec 4, 2022

ALL THE TOPICS ARE WELL DESIGNED AND VERY USEFUL.

创建者 Muhammad H

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Oct 20, 2022

Simply so much pleased................ Thank You

创建者 TANUSHMITHA V N

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Sep 28, 2022

it was a wonderful intro and basics on e commerce

创建者 rukevwe a

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Aug 13, 2022

insightful and learning framework was very good.

创建者 MJ M

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Aug 6, 2022

So far the course is interesting and informative.

创建者 Juan J O C

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Aug 6, 2022

incredible, and they explain concepts really nice

创建者 Tammy W

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May 17, 2022

So far has very easy to understand and to follow.

创建者 Ahmed B

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May 15, 2022

Wonderful experience. Well presented information.

创建者 L F

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Nov 16, 2025

excelente curso, muy bien explicado y entendible

创建者 VICTOR S R R

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Nov 11, 2025

Buenísima oportunidad para el crasiento personal

创建者 daniela c m r

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Nov 6, 2025

me encanto, las bases fueron muy bien explicadas

创建者 Gilbert K

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Jul 16, 2025

I learnt a lot, i am excited to continue. thanks

创建者 AMANDA D S M

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May 14, 2025

AMEI ESSE CURSO, MUITO BOM, DE FÁCIL APRENDIZADO

创建者 Dmitrijs K

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Mar 4, 2025

Above any expectations! And so easy explained...

创建者 ravi k

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Feb 24, 2025

helpful for a complete beginner. well explained.

创建者 Tanisha

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Jan 31, 2025

It really helps me a lot to gain knowledge about

创建者 Carolina C

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Sep 16, 2024

Intenso, pero muy interesante todo el contenido.

创建者 Idinmachukwu

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Sep 9, 2024

EXCELLENT LEARNING EXPERIENCE THANK YOU COURSERA

创建者 MUHAMMAD P M

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Aug 29, 2024

Enjoyable course to understand digital marketing