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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

2926 - Foundations of Digital Marketing and E-commerce 的 2950 个评论（共 7,120 个）

创建者 Serah C

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Jun 11, 2024

Very in-depth and inspiring. I cant wait for part 2

创建者 Julieta R G

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Jun 10, 2024

Excelente curso, muy bien explicado y muy detallado

创建者 Caroline S

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Jun 9, 2024

the notes and explanations were easy to understand.

创建者 Haris Q

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May 10, 2024

Very well designed course. Everything was relevant.

创建者 Myati S

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Apr 28, 2024

Very informative course and also beginner friendly!

创建者 Zfinity A C

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Nov 8, 2023

Challenging, very valuable, thorough, and great. 🙂

创建者 Alicia

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Oct 30, 2023

Es un excelente curso muy bien explicado me encanto

创建者 Rabiul H

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Jun 27, 2023

It was an excellent course. Learn a lot from it. ❤️

创建者 Akshay K

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Apr 23, 2023

helped me a lot to know about the digital marketing

创建者 Jose G

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Apr 23, 2023

Really good! learned the basic and keen to continue

创建者 Joshua O

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Mar 9, 2023

Very practical and easy for beginners to comprehend

创建者 Elizabeth S

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Mar 4, 2023

Such a great course so far! It is very informative.

创建者 Erik W

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Feb 4, 2023

This course is a great overview and worth the time.

创建者 abhi a

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Dec 11, 2022

a good and clear learning experience for a beginner

创建者 Muhammad H I

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Dec 4, 2022

Good Experience. The Way of teaching is soooo! good

创建者 Chandra G

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Dec 2, 2022

Excellent course getting to know digital marketing.

创建者 Deleted A

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Nov 29, 2022

Insightful for a beginner like me in this industry!

创建者 Kelly C

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Nov 2, 2022

good and easy to understand for the entire syllabus

创建者 Dương V H

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Sep 15, 2022

A lot of new interesting knowledge in this course!

创建者 Vladimir J

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Sep 1, 2022

Great value for everybody interested in the matter.

创建者 sadiq a

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Aug 16, 2022

Full of insights, Great storytelling and structure.

创建者 Md. F H

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Jun 22, 2022

I learn a lot of things Thank you Google & Coursera

创建者 Deez

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Jun 19, 2022

I learned lot about digital marketing & e- commerce

创建者 Hasibun E M

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Jun 13, 2022

This was an amazing journey with a great instructor

创建者 Negocios P J

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Dec 6, 2025

surreal, estou impactado com os insigth adquiridos