Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2901 - Foundations of Digital Marketing and E-commerce 的 2925 个评论（共 7,121 个）

创建者 محمد ع

•

Mar 20, 2023

Good but not google level, i Expect deeper Knowledge

创建者 Ramya V

•

Feb 18, 2023

Awesome course for beginners and easy to understand!

创建者 Faurana

•

Jan 11, 2023

this course really helps me in my career. thank you!

创建者 Olivia A

•

Dec 27, 2022

I loved this course! It was extremely informational!

创建者 Jyothsna T

•

Dec 18, 2022

Wonderful and Knowledge gaining.

Thank you Cousera...

创建者 Amsavalli

•

Nov 13, 2022

Thank you for giving chance to learn. useful course.

创建者 José C F L

•

Nov 1, 2022

Great start, basic but with complete use of language

创建者 Datcanraw C

•

Oct 28, 2022

Course covered all necessary foundational materials

创建者 Shibi T

•

Oct 27, 2022

It is a brand-new tool for e-commerce professionals.

创建者 Vanessa W

•

Sep 11, 2022

just what I needed. better than just reading a book

创建者 lochan k

•

Aug 5, 2022

Ease of learning. Logical, great structured content.

创建者 Jose G

•

Jul 31, 2022

Excelente curso, metodologia atractiva, muy dinamico

创建者 Katrell Q

•

Jul 20, 2022

Very good for me and interactive to kep my attention

创建者 Daniel

•

Jul 18, 2022

The instructor was born a lecturer. Hats off to her!

创建者 Lisbeth P

•

Jul 1, 2022

Excelllent course, Ill learn basis to start working

创建者 Lida H

•

Jun 5, 2022

Great content, very good structure, highest quality

创建者 rifki u

•

Dec 18, 2025

Give me a general idea of what Digital Marketing is

创建者 César M

•

Aug 26, 2025

Muy claro, muy útil, queda uno con ganas de seguir.

创建者 Ray R

•

Aug 11, 2025

Awesome form of teaching. lecture, quiz, lab, test!

创建者 Phindile D

•

Aug 6, 2025

It was really a flowing course, easy to understand.

创建者 Marlene R

•

Oct 28, 2024

Good information and easy to understand and follow.

创建者 Dinesh G

•

Aug 2, 2024

Good to understands the basics of Digital Marketing

创建者 Teresa Z

•

Aug 1, 2024

Pretty good course, learn lots of useful knowledge.

创建者 Jyothsna A

•

Jun 21, 2024

Wonderful introductory course with tons of example.