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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

2776 - Foundations of Digital Marketing and E-commerce 的 2800 个评论（共 7,120 个）

创建者 Swejan R

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Jul 12, 2022

I am glad to be guided at every stage and thanks a lot..

创建者 Allan D M

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May 31, 2022

This cousrse was great and it contains rich information.

创建者 Khaled H Y A J

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Aug 8, 2025

Fun and simple, learning is easy in this way, thank you

创建者 Rodrigo S

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Jun 10, 2025

Excelente conteúdo explanado de modo didático e prático

创建者 Mirian C G G

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Mar 19, 2025

Ver useful and gives you a clear overview of employment

创建者 Sania R

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Mar 17, 2025

It was very informative and helped me to learn in depth

创建者 Alireza B

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Feb 10, 2025

I really enjoyed the course and I can say it was great.

创建者 Ricardo G

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Jan 23, 2025

ha sido muy gratificante formar parte de este programa.

创建者 Adams H

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Dec 12, 2024

I want to express my sincere gratitude for your support

创建者 Nadim M

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Oct 23, 2024

its a awesome course and i love it cause i learn a lot.

创建者 Muhammad A

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Sep 23, 2024

thank you coursera. A lot of prayers for coursera team.

创建者 Robert S

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Aug 30, 2024

I'm excited to be enriched by this certificate program.

创建者 Lewis A

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Aug 13, 2024

Great course for career minded and online store owners.

创建者 Némesis C

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Feb 21, 2024

Love this introduction, very clear and good information

创建者 Anabel M

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Oct 25, 2023

Great methodology. They focus in exactly what matters.

创建者 Muhammad S

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Oct 20, 2023

Good Experience with Google Course of Digital Marketing

创建者 BERNARD K A

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Aug 15, 2023

Very necessary if you want to have an on-line presence.

创建者 Erica L

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Jul 15, 2023

I learned so much and stayed interested the whole time!

创建者 israr A M

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Jul 9, 2023

this course amazing and will give me new opportunitiess

创建者 Mohammad M

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Jun 25, 2023

Great introduction to digital marketing and e-commerce.

创建者 Ainaa A B A

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May 6, 2023

Great introduction of Digital Marketing and E-Commerce.

创建者 laurie b

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Apr 12, 2023

The Class was Excellent in driving out your creativity!

创建者 Walid D

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Mar 20, 2023

For Basic of Digital Marketing this is the best course.

创建者 Carolina

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Mar 3, 2023

Very recommended!! Love all of it. Useful and practical

创建者 MukulMangal

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Feb 28, 2023

its give a next level knowledge of digital marketing .