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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2676 - Foundations of Digital Marketing and E-commerce 的 2700 个评论（共 7,120 个）

创建者 Sagar T

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Aug 29, 2023

this is a perfect course to begin your career in this field

创建者 Dan P

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Jul 9, 2023

Educational, not slow but not fast paced, and to the point!

创建者 Bunny K

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Jun 22, 2023

Thankyou so much for sucha beautiful and enhanced teaching.

创建者 Maria A C

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Jun 20, 2023

Amazing learning, but kindly mention my name on certificate

创建者 Abdul J K

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May 4, 2023

Perfect introduction course in the 7-course specialisation.

创建者 Nakisuyi T

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Apr 9, 2023

Very Engaging and organized which make easier to understand

创建者 Lina K

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Dec 14, 2022

Great course, easy to understand, useful to do assignments.

创建者 Wilson S

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Nov 28, 2022

Interesting this is the first of several courses Thank you!

创建者 Aadarsh G

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Nov 18, 2022

Very good course to get a head starts in Digital Marketing.

创建者 ABID H

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Nov 13, 2022

Very helpful and useable information from seasoned experts.

创建者 Bilal S

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Oct 26, 2022

This course added up to my knowledge and skills. Thank You

创建者 Сергей С

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Oct 21, 2022

A brief but informative look into digital marketing world.

创建者 Syed Z u R

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Oct 19, 2022

Great course for beginners, very precise and to the point.

创建者 Simone C

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Oct 9, 2022

great basic overview and introduction of digital marketing.

创建者 Edgar G

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Sep 28, 2022

Bien estructurado con informacion introductoria relevante.

创建者 Kayla D

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Jul 19, 2022

I love this program! I wish I would have found this sooner!

创建者 LOGESHWARI D P

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Dec 8, 2025

This course is very useful to me ,to know about E commerce

创建者 Felicita L M O

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Nov 10, 2025

Esta muy buena el curso me gusto mucho y me ayudo bastante

创建者 Juan D

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Jul 16, 2025

Excelente contenido, muy claro y con traducción en español

创建者 Nathali M

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May 14, 2025

Excelente introducción a este mundo del marketing digital!

创建者 Cristina M

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Mar 5, 2025

fue el mejor curso que pude haber estudiado muchas gracias

创建者 Cesar P

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Nov 14, 2024

Good foundations module to fill in the gaps in my skillset

创建者 Agus W

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Sep 11, 2024

There is one best form to present a portfolio is not true.

创建者 Masitsa A

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Sep 7, 2024

I have really enjoyed learning and the coaches are superb

创建者 Adolfo G E

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Dec 29, 2023

Good introduction, positive and professional presentation.