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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

2576 - Foundations of Digital Marketing and E-commerce 的 2600 个评论（共 7,119 个）

创建者 Sukuma P

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Nov 9, 2022

very easy to understand. have a good showcase and info grafic

创建者 Miss R

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Oct 30, 2022

IT WAS AN AMAZING EXPERINCE OF LEARNING WITH TALENTED MENTORS

创建者 Ankur R

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Sep 15, 2022

I'm happy with this professional course by Google Foundation.

创建者 Ingrid N

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Sep 9, 2022

Engaging, informative, userfriendly, thankful for this course.

创建者 SERGIO L M

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Aug 22, 2022

It is always important to refresh and return to the beginning.

创建者 Laxman S

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Aug 18, 2022

this course is very great to learn basics of digital marketing

创建者 Rossii R

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Aug 17, 2022

Very good course to get your feet wet. Really went into detail

创建者 Rosario B

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Aug 13, 2022

I like the videos because are well explained and the lectures.

创建者 Monotosh D

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Jul 31, 2022

This is great course to upgrade you digital marketion crearrer

创建者 Alan G

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Jul 14, 2022

great stuff to set the foundation for the rest of the courses

创建者 Xeem H

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May 28, 2022

Good intro to digital marketing and well formatted. Great job!

创建者 Carolina B

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Apr 30, 2025

simply enjoyable, dynamic, useful and easy tools for learning

创建者 Ahmed I

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Jan 17, 2025

Very good course hope everyone doing marketing do this course

创建者 Adiel R

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Jan 13, 2025

This course has some of the best instructors I've seen by far

创建者 Deleted A

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Dec 7, 2024

Me parecio una introduccion muy completac e ideas muy claras.

创建者 Tory W

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Dec 3, 2024

fantastic intro to understanding the basic concepts necessary

创建者 Gavin D

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Sep 25, 2024

Very informative! Very easy to start with no prior knowledge.

创建者 Egdar A C

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Sep 16, 2024

Really good to give you a clear picture of digital marketing.

创建者 Obada Y

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Sep 14, 2024

It is a beautiful course and makes your practical life easier

创建者 Apóstol M A

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Sep 2, 2024

Exceptional. The presenter was wonderful, thank her so much!

创建者 Victoria D A

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Jul 4, 2024

Aprendí mucho sobre las herramientas principales de marketing

创建者 Eric F L M

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May 26, 2024

Very good course. Informative precise and easy to understand.

创建者 Goutham G

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May 10, 2024

very good course to understand the basis of digital marketing

创建者 Ghulam A

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Apr 28, 2024

Excellent Learning Experience Throughout This Course. Thanks.

创建者 Tabitha K

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Apr 18, 2024

I have acquired practical skills to get started in this field