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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

2526 - Foundations of Digital Marketing and E-commerce 的 2550 个评论（共 7,119 个）

创建者 Tejaswini V P

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Nov 8, 2023

I love this course.. because improve my digital marketing skill

创建者 Sanjay N

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Sep 2, 2023

This course is excellent and finds engaging all over the course

创建者 Derek M

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Jul 31, 2023

A great way to get your beak wet in the digital marketing space

创建者 radhika b

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Jul 4, 2023

Best Foundation course to enter the field of digital marketing.

创建者 Maria F

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May 24, 2023

Was good provider of basic knowledge of terms, would recommend.

创建者 Lor L A

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May 13, 2023

Thank you very much

I learn very important things in this course

创建者 Jodi T

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Apr 29, 2023

Very informative and well communicated. I really learned a lot.

创建者 isaac c

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Apr 19, 2023

Instructors and notes are well framed for better understanding.

创建者 Laura N M

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Apr 6, 2023

very good bases to learn about digital marketing and e-commerce

创建者 Melvin T

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Mar 16, 2023

This was very informative and educational. I am ready for more.

创建者 Cate M G P M

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Jan 4, 2023

I learned a lot. Thank instructors! Thank you Google and Globe!

创建者 Augustine N

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Jan 1, 2023

I love everything about this course. Thanks for the opportunity

创建者 Bapi D

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Nov 13, 2022

Its really a great stat to me and got lot of knowledge. Thanks.

创建者 Suliman S

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Sep 10, 2022

A great place for learning. The way of knowledge was also good

创建者 Mukesh K

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Aug 17, 2022

Very good course to give overall understanding on the subject.

创建者 salah N M s

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Aug 7, 2022

A very excellent course with a simple and wonderful explanation

创建者 Jessie L

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Jul 20, 2022

Very good general overview of digital marketing and e-commerce.

创建者 Nilsa B

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Jun 22, 2022

This was very informative. I absoluletly am loving this so far.

创建者 Juliana A

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Jun 10, 2022

Very informative! Made me exited to learn more about the field!

创建者 Haitham A

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May 29, 2022

A wonderful motive way to learn Digital Marketion & E- commerce

创建者 Amitesh J

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May 20, 2022

Fantastic course if you want an overview of all things digital.

创建者 Jenny K

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May 10, 2022

Amazing course! The contents are super insightful and engaging.

创建者 César J S B

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Aug 10, 2025

This course is absolutely useful and well structured! 5 of 5!!

创建者 Joel d R R

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Aug 5, 2025

Muy buen curso aprendí bastante referente al marketing digital